Kristen Lamb

Author, Blogger, Social Media Jedi

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Posts Tagged: Lisa Hall-Wilson

It’s Squatter’s Rights Wednesday, which means it’s me, Cait Reynolds, coming to you with special guest blogger Lisa Hall-Wilson. It’s a good thing I have a co-blogger today, because I’m on day 14 of a cold and feel like lukewarm coffee – just ugh and barely effective.

Denny Basenji doesn’t like it when I sneeze, so he spends most of his time hiding in his blanket fort.

Denny: Why get a cave bed when you can have your mama custom-drape a blanket fort for you?

If I had the energy, I’d actually be really excited about today’s guest blog post because Lisa and I are also teaching a workshop on this topic in September. We are going to be talking about how to create strong, authentic female characters in fiction. Lisa is specifically focusing on how to avoid extremes, tropes, and types. I will be talking about how to TRULY get into the mindset of historical female characters and what defines strong for them (which is going to be another blog post).

Okay, over to Lisa!

Character, not caricature.

Lisa here! Portraying strong women authentically is tricky. Most of the time, I find strong female characters are caricatures of an extreme: the dim-witted blond, the stock-in-trade man with boobs, the femme fatale. These are stereotypes sure, but what they really are is extreme examples of real life. Can you find an example from history of a female warrior in a male-dominated society – sure, but she’s an outlier. If you want to write an outlier character that’s fine, but let the traits that make her an outlier be the source of her strength not her ability to wield a sword.

Let’s look at a real-world example, Malala Yousafzai. She’s a strong woman, but is she strong because she survived a bullet wound to the head? Yes, partly, but moreso she’s strong because of the choices that led to her being targeted, and the friends and family who empowered her to follow her heart.

Are you able to portray women without these extremes that’s both likable (or at least worthy of cheering for) and surprises readers? That’s the tricky part.

Brave, not dumb.

I love to study Amazons, that mythical race of female warriors written of by the Greeks. The truth is that Amazons were a cautionary tale for their times. This is what might happen if women could make their own decisions about marriage, family, war or the economy. Exotic? Dangerous? Lust-worthy? Absolutely. But in nearly every Greek tale, the Amazons inevitably rush headlong into battle over pride or vanity and are overwhelmingly outnumbered against a professional army. That’s not heroic, it’s stupid. Most women, especially strong women, are not stupid.

 

The danger with the extremes is that characters become one-dimensional. The only reason that character exists is because the hero needs a woman to encourage him. You have no story-based reason for making that character female other than you liked that idea, needed a victim to motivate a male character to act, a reason to insert sex, etc. There was nothing about being female that placed obstacles in her path or helped that character succeed.

Ever did that experiment where you write on a coffee filter with a black marker, get the filter wet and see the variety of colors that went into making black? Strength is like the colors that make up that black marker. Strength is not one thing or act, just like black is not a primary color, but it’s your job as the writer to show all the different colors that make up that character’s strength.

Truth is a subtle strength.

Let’s look at Veronica Roth’s Tris. One of the first things we learn about her is that she chooses to leave Abnegation and join Dauntless because she knows herself and must be true to that. She makes that choice knowing what some of the consequences will be. That’s strength. There are a lot of natural obstacles in her way (one of them being female without any athletic training competing against guys), but she’s not afraid to make friends or find an ally. Being a lone wolf can represent strength but it’s also a self-protection mechanism rooted in fear.

I love 100. I know a lot of people point to Clarke as a strong character, but personally I’m more drawn to Octavia and Raven. These are girls who have fought their way to influence in a variety of ways and through painful personal sacrifices. We’ve seen them as outliers and leaders, run from pain, lash out in anger, deny their own desires, and escape from life. They are intelligent, courageous, fighters, who love, grieve, chase, hate, forgive – the whole spectrum. And each time they get knocked down, they blunder and stumble, but then they get stronger. That’s real life.

Female characters need to be strong, but they need to be real, varied, unique, and as individual as possible.

Want to get more in depth?

Check out the workshop that Lisa and I are offering in September!

Now and Then: Strong Female Characters in Historical and Contemporary Fiction

Instructors: Cait Reynolds and Lisa Hall-Wilson

Price: $70.00 USD

Where: W.A.N.A. Digital Classroom

WhenSaturday, September 9, 2017. “Historical not Hysterical” 11:00 a.m.-1:00 p.m. EST. “Beyond Lipstick and Swords” 2:00-4:00 p.m. EST


From fainting virgins to sexually-empowered widows, the ‘historical heroine’ attempts to accomplish the near-impossible: capture the sensibility and reality of the times while keeping the heroine relatable to modern readers.

Until we get time machines, we have to rely on research and our imaginations in order to create authentic, sympathetic historical heroines. The amount of research required can seem daunting, but this class is designed to give you a ‘jump start’ with some basic facts, tricks for getting into your heroine’s head, and hints on how to research efficiently and with confidence.

This class will cover the following topics – and much more:

  • Vital statistics: how to determine the correct age for your female character based on time period;
  • The Three E’s: Education, Entertainment, and Etiquette;
  • Dressing the part: how to capture the feel of an era’s fashions without Mary Sue shopping sprees;
  • Housekeeping from princesses to privy pots;
  • The Three F’s: Faith, Fierceness, and Fiancés. What your female character believes is her destiny and what actually is her destiny;
  • Tips and tricks for quick research.

A recording of this class is also included with purchase.

About the Instructor:

Cait Reynolds is a USA Today Bestselling Author and lives in the Boston area with her husband and four-legged fur child. She discovered her passion for writing early and has bugged her family and friends with it ever since. When she isn’t cooking, running, rock climbing, or enjoying the rooftop deck that brings her closer to the stars, she writes.

 


Want to create strong female characters with depth and vitality but avoid clichés and tired tropes? This class will explore the pitfalls and old ruts writers fall into when creating strong female characters, and what to strive for instead. Because what if your character doesn’t wield a sword or own a power suit – are they still strong?

Learn what’s missing from many depictions of strong female characters and how to write them in a realistic way even if you’re writing fantasy! Joss Whedon isn’t the only one who can write strong female characters – and Wonder Woman isn’t the only type of strong female character you can write.

Some of what you’ll learn:

  • What makes women strong;
  • Making female warriors believable;
  • Shaping societal forces;
  • Women are not men;
  • Women in community;
  • Character agency.

Lisa Hall-Wilson is an award-winning journalist and novelist, and writing teacher. She grew up watching and reading about women like Wonder Woman, Princess Allura, Jo March, She-Ra, Catherine Chandler, Jessica Fletcher, and other less notable characters. After realizing she was repeating all of the tired tropes and stereotypes she hated, Lisa spent months studying strong female characters and learning what makes them authentic and real.

How This Class Works…

After registering, you’ll be sent an email confirmation which will provide you with login information for the online classroom we’ll be using. This class will be recorded so if you’re not able to make it in person you’ll have the recording within two or three days. Come prepared with a sense of humor and a notepad. Yes, this class will be recorded if you can’t make it live, but you want to be there!

About the Instructor

Lisa Hall-Wilson is an Award-Winning Author and Journalist and she LOVES to mentor writers. She’s been a freelance writer for ten years turning her love of words into an income. Her passion is to help beginning writers hone their skills and become published storytellers, so look for her classes to go beyond basics and challenge you.

 

NEW CLASSES FOR SEPTEMBER AND MORE!

All classes come with a FREE recording!

We’ve added in classes on erotica/high heat romance, fantasy, how to write strong female characters and MORE! Classes with me, with USA Today Best-Selling Author Cait Reynolds, award-winning author and journalist Lisa-Hall Wilson, and Kim Alexander, former host of Sirius XM’s Book Radio. So click on a tile and sign up!

Villains & Anti-Heroes: The Characters We Love and Hate. $45.00 USD. Tuesday, September 12, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Hooked: Catching Readers in the First Five Pages. $40.00 USD. Thursday, September 14, 2017. 7:00-9:00 p.m. EST. Click the image to register!
How to Dominate Your Sex Scenes (No Safe Words Here). $45.00 USD. Wednesday, October 11, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Painting With Words: Using Description and Sensory Details. $40.00 USD. Saturday, Monday, October 9, 2017. 7:00-7:00 p.m. EST. Click the image to register!
Social Media for Writers. $35.00 USD. Thursday, September 21, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Blurb Writing Blows - But, It Doesn’t Have To. $45.00 USD. Friday, September 22, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Turn Your Passion Into A Business: Making Money As A Writer. $40.00 USD. Monday, September 25, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Guilty Pleasures: Writing Suspense, Thrillers, and Crime. Tuesday, September 26, 2017. 7:00-9:00 p.m. EST. Click the image to register!
When Your Name Alone Can Sell: Branding for Authors. $35.00 USD. Thursday, September 28, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Outside the Box: How to Read More, Write Less, and Up Your Fiction Game. Friday, September 29, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Peeling Away the Flaws: Self-Editing in Layers. $40.00 USD. Saturday, September 30, 2017, 2:00-4:00 p.m. EST. Click the image to register!
Bullies and Baddies - Understanding the Antagonist. $50.00 USD. Tuesday, October 3, 2017. 7:00-9:00 p.m. Click the image to register!

 

It’s back to school for everyone – not just kids. Vacation’s over. Fun’s over…or maybe the fun is just beginning.

This fall, W.A.N.A. is back with new classes, new instructors, and lots of exciting announcements coming up. Bookmark W.A.N.A. and make sure to subscribe to my blog to stay up-to-date with all the news!

Don’t forget to hop on over to the W.A.N.A. Tribe to join in our daily writing sprints in the chat room! The Tribe is a thriving community, and we are planning on some awesome upgrades to the entire Tribe experience this fall.

NEW CLASSES FOR SEPTEMBER 2017

Villains & Anti-Heroes: The Characters We Love and Hate. $45.00 USD. Tuesday, September 12, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Hooked: Catching Readers in the First Five Pages. $40.00 USD. Thursday, September 14, 2017. 7:00-9:00 p.m. EST. Click the image to register!
How to Dominate Your Sex Scenes (No Safe Words Here). $45.00 USD. Wednesday, October 11, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Painting With Words: Using Description and Sensory Details. $40.00 USD. Saturday, Monday, October 9, 2017. 7:00-7:00 p.m. EST. Click the image to register!
Social Media for Writers. $35.00 USD. Thursday, September 21, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Blurb Writing Blows - But, It Doesn’t Have To. $45.00 USD. Friday, September 22, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Turn Your Passion Into A Business: Making Money As A Writer. $40.00 USD. Monday, September 25, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Guilty Pleasures: Writing Suspense, Thrillers, and Crime. Tuesday, September 26, 2017. 7:00-9:00 p.m. EST. Click the image to register!
When Your Name Alone Can Sell: Branding for Authors. $35.00 USD. Thursday, September 28, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Outside the Box: How to Read More, Write Less, and Up Your Fiction Game. Friday, September 29, 2017. 7:00-9:00 p.m. EST. Click the image to register!
Peeling Away the Flaws: Self-Editing in Layers. $40.00 USD. Saturday, September 30, 2017, 2:00-4:00 p.m. EST. Click the image to register!
Bullies and Baddies - Understanding the Antagonist. $50.00 USD. Tuesday, October 3, 2017. 7:00-9:00 p.m. Click the image to register!

 

 

Image courtesy of Rune E.’s generosity via Flickr Creative Commons

Ah personal vows. I’m big on those and one core vow I made several years ago was to seek out the best of the best. Locate talent, nurture it, then share it with you guys. I’m passionate about mastery. Mastery however requires sacrifice, and that sacrifice is we cannot do all things. We need to let go. Knowing that, I made it my personal mission (and my company W.A.N.A. International’s mission) to recruit those who were masters of THEIR realms.

My motto? If I am the smartest person in the room, I’ve done something horribly wrong.

Many of you have already had the pleasure of taking a class with USA Today Best-Selling Author Cait Reynolds. If not? She has a whole list of classes coming up (listed below). Today, however, another master is here to share her gifts with us today.

Lisa Hall-Wilson is one of the best teachers I’ve ever had the honor to work with. She taught me Facebook 😀 . But she’s also an unbelievable craft teacher so I’m handing today’s post over to her for an amazing lesson about the power of vows….

***

The beautiful image courtesy of the generous Candida.Performa via Flickr Creative Commons

Want to raise the stakes for your character through internal conflict? Deep POV is a great technique to bring out this tension because it allows the reader deep into the character’s psyche and allows for an intense examination of their motivations and morals.

Drawing a line in the sand, giving your character a personal vow, can create the kind of inner turmoil that drives a character to outrageous page-turning decisions and mistakes. Vows also give insight into backstory and help define character voice.

I love that scene from the Fellowship Of The Ring where Gandalf screams at the Balrog: “You shall not pass!” Awesome. That was a game changer scene, it ratcheted up the conflict several notches. Gandalf went to the ultimate extreme to make sure that Balrog did not pursue the rest of the Fellowship.

Does your main character have a line in the sand, a personal boundary past which they will not cross? Great!

Now go shove them off the cliff.

*Note: Not every character does or should have a personal vow. It adds a layer of complexity that requires skill with characterization to pull off well because a vow should influence a character’s motivations and morals, but it’s rarely their main story goal.*

Ever whispered a vow in the dark of the night, tears streaming down your cheeks? Maybe you were caught in the middle of a messy divorce. Maybe you experienced a trauma of some sort, the kind that haunts you – and down deep inside you made yourself a promise so that hurt never happens again:

I will never…

Image via Ryan Vaarsi’s generosity courtesy of Flickr Creative Commons

Everyone has a line in the sand, a secret vow. No matter what else happens, this is one inviolable line they will not cross. Most people, at some point, make several of these vows, some innocuous, some more serious.

Some people make these vows consciously and others are completely unaware of these personal vows. We are more committed to some vows than others. Some vows are made to prevent a past hurt or harm from being repeated (I’ll never date a drug lord again), and some vows are harmful and need to go (I will never weigh over 100 pounds).

Pushed Beyond All Limits

Laurell K. Hamilton’s Anita Blake Vampire Hunter novel Blue Moon uses a really great personal vow as a story element. Anita Blake has several rules or lines in the sand which have been firmly established in previous books in the series, but she is forced to violate one rule after another. It started off innocently enough, Blake is uncomfortable, she’s not happy, but she can shake it off.

As the novel continues, Blake faces escalating circumstances. Some of her compromises haunt her, change her (and not always for the better) and she has to figure out how to live with that. Blake ends up back-tracking and…well, go read it. I couldn’t put it down.

But the reverse can also work.

I loved the movie Law Abiding Citizen with Gerard Butler and Jamie Foxx. At the beginning of the movie, Foxx’s lawyer character comes across as a good guy, but someone willing to cut corners to achieve what he saw as the greater good. Butler’s character creatively, and rather gruesomely, pushes Foxx to the point where he has to dig in and say here and no farther.

By the end of the movie, Foxx sees the problem with cutting certain corners and draws a line in the sand: I will never make a deal with a murderer ever again.

Complexity

Image courtesy of Joana Coccarelli’s generosity via Flickr Creative Commons

Vows are hard to pull off in simple plots. These lines in the sand are often in addition to a character’s main goal in the story. For instance, Scarlett O’Hara in Gone With The Wind vows: “As God is my witness, I’m going to live through this and when it’s all over I’ll never be hungry again…” Scarlett’s conscious goal for the story though is to be with Ashley Wilkes. *shakes head – never understood that* That’s what she schemes for, dreams about, etc.

Her unconscious goal is to have the love of a man who can make her feel secure (ahh – see the built-in tension there when what she’s pursuing won’t get her what she really wants). She isn’t even aware of this internal conflict until the end of the book when Ashley finally becomes available and she realizes it’s actually Rhett she wants. Rhett Butler is the one who makes her feel secure (she talks about how he comforts her in the night after a bad dream, etc), but now Rhett’s gone.

However, Scarlett never went hungry again. Her preoccupation with money caused a lot of problems for her, because she confused money with security. It’s easy to see how that vow added tension and conflict for her character.

The Writer’s Dilemma

Image courtesy of the generosity of Benbenben11 via Flckr Creative Commons

The problem with this story element is that a reader might lose respect if a character breaks ALL of their personal vows. For a character to remain worth cheering for, if a line in the sand has been defined, at some point the character has to stand their ground no matter what it costs them.

There may be gray areas of their vow they compromise on, there may be some backtracking. They may make a vow part way through the story as Scarlett does. Maybe the character needs to give up a harmful or unrealistic vow. Regardless, these vows strongly influence the character’s motivations and desires heading into the big main conflict. If they don’t, I’d question whether they need to be there.

Personal vows are one way to add compelling conflict, but it requires an intensely personal POV.

I’m teaching a two-week intensive on Method Acting For Writers: Learn How To Write Deep POV starting August 1st. This is just one appendix lesson from that class. I’m offering a WANA-only price for this course.

What are some of your favorite literary vows or lines in the sand?

I’m also teaching a class on Facebook, so you can learn what to post so readers respond on July 22 and a new class on September 9 on creating strong female characters. Check out those classes!


***

THANK YOU LISA!

Talk to us! We love hearing from you. Well, I do, namely because I am lonely and y’all are seriously interesting. What vows have you made? Good or bad or dumb?

I’ve done all of the above, and have particularly excelled in bad and dumb vows (but I’m much better now 🙂 ). Seriously, I think one of my greatest strengths is I am loyal, but sometimes being loyal is just being epically stupid when you’re loyal to the wrong people, ideas, goals etc.

For instance, I vowed I wouldn’t give up on my first novel. Took 5 years to see I actually didn’t even HAVE a novel so that was a seriously stupid vow. Remember what I always tell you guys, Persistence looks a lot like stupid. Sometimes it IS hard to tell.

And MAKE SURE to check out the classes below and sign up! Summer school! YAY!

For the month of JULY, for everyone who leaves a comment, I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

NEW CLASSES WITH USA Today Best Selling Author CAIT REYNOLDS!

Obviously, I have my areas of expertise, but I’ve wanted for a long time to fill in some gaps on classes I could offer.

Cait Reynolds was my answer.

She is an unbelievable editor, mentor and teacher and a serious expert in these areas. She consults numerous very successful USA Today and NYTBS authors and I highly, highly recommend her classes.

 

  

Gaskets and Gaiters: How to Create a Compelling Steampunk World July 21st $35 w/ Cait Reynolds 

Lasers & Dragons & Swords, Oh MY! World Building for Fantasy & Science Fiction July 28th w/ Cait Reynolds $35/ GOLD $75/ PLATINUM $125

Classes with MOI!

Blogging for Authors July 20th $50 ($150 for GOLD)

Branding for Authors  July 27th $35

Classes with Lisa Hall-Wilson

Growing An Organic Platform On Facebook July 22nd $40

Finding it hard to stand out from the crowd?

Years ago, when I decided to branch out and teach virtual classes regarding craft and social media, I knew I needed to live by my own mantra—We Are Not Alone. Sure I could kill myself learning every platform and maybe even do a passable job, but I am way too Type A for that. You guys deserved the best. So I reached out to those around me who were far better than I was, the experts I looked to on various subjects.

Sure, I do a good job on Facebook and am an expert on the basics, but if you REALLY want to up your game? Really want to know how to get the most out of Facebook, particularly the fan page? There is no one I could recommend more than journalist, columnist, speaker Lisa Hall-Wilson. She taught me what I know and I have a lot more to learn so believe you me, I am taking her class.

Lisa is here to talk about a subject we all face—being invisible. It does no good to be on Facebook or create content if we don’t know how to play the game. And trust me, a lot of it is a game. What is the best content? How do we use it? Grow it? Maximize it? How can we get a fantastic ROI off Facebook without living there?

Well, Lisa is going to talk about that today, so this is me shutting up now…

Take it away, Lisa!

Meme via nuevosmedios.mx

I haven’t been around for a while. Life. Stuff. *shrug* Kristen and I have been chatting for a while about me teaching again, so I’m back! I miss W.A.N.A, and Facebook has changed SO MUCH since I last taught a class. How are you feeling about Facebook?

Finding it hard to stand out from the crowd?

Yeah, there’s a lot of people using Facebook to sell something. They’re all clamoring for attention and Facebook has to keep changing the rules to stymie the spammers and cheats. It’s harder than ever to get noticed. Hits you right in the feels. I get it. So lemme ask you…

How’s Your Organic Reach?

Is that too personal? Listen, I don’t teach people how to use ads on Facebook (though I run ads myself), because there’s lots of other people out there already doing that. Ads are awesome, and Facebook has one of the most targeted ad systems on the interwebs. There’s great bang for your buck, if you know your audience. I teach writers how to reach readers organically using Facebook.

Here’s the problem with writers and Facebook ads.

Ads only amplify what you’re already doing.

If you can’t get people to click through to your blog, comment/share/react to your content organically, your ads are unlikely to do well.

Ads only amplify what you’re already doing!

Facebook is S L O W

I know. It can be disheartening and frustrating. It’s also easy to get sucked in and lose hours of time you should have spent writing. Be strong! However, if you can get 5% or even 10% of your Facebook friends/followers to respond to a post organically, you’re onto something.

If you follow the W.A.N.A. way of building platform organically, the changes and tweaks Facebook makes to the way things look or the algorithm, won’t affect you. You’ll have the kind of platform that will grow your readership. With that skill in hand, when you can afford to pay for ads, you’ll already know what your audience is interested in, what they’ll respond to, and what value they’re looking to you to provide.

2 Reasons To Try Video

  • Facebook has tweaked the algorithm to give extra organic boost to videos. So, either a Facebook Live video (where you live stream from your phone to your Facebook Page, Profile, or to a Group) or you upload a video created elsewhere to Facebook. (Videos shared from other sites are considered links and won’t get the extra organic boost) 135% more organic reach than photos according to Social Media Today.
  • Facebook Live videos are watched 3.5x more than non-live video. This “serves to illustrate the importance of authentic, ‘off-the-cuff,’ and in-the-moment content with audiences worldwide.” (source here)

Now, I know that since Facebook rolled out the auto-play feature on videos, view stats can be deceiving. The salient point here is that Facebook really wants people to publish videos and they will reward you by showing your content to more people than usual organically.

Video is simply another storytelling platform. Don’t get freaked out. So, what should you post? I spent a couple of hours with Facebook and Google and checked out the video offerings from the biggest trad and indie published authors.

What Seems To Be Working?

Facebook Live videos have the most views (relative to the audience size on the Page). Fans seem to really love these videos. I wouldn’t say there’s an optimal length (based on my unscientific collection of data), but having something of value to say is important.

Most of the authors with the highest views were announcing a new book, meeting with someone their audience found interesting, offering value (non-fiction authors answering questions or giving advice), or glimpses of whatever locale the author found themselves in.

Brene Brown has this fun video of a full-out marching band she ran into at an event she was speaking at. Nora Roberts shared a live video of a giant ad her publisher created with her book cover projected onto the front of a building in New York.

Laurel K Hamilton posted a video of her opening a shipment of hard cover books of her newest release that had just arrived at her home “Book number 25” she says.

Marie Force shared a video with her behind-the-scenes team. Hugh Howey… He continues to tease readers with videos of dolphins swimming around his boat, jumping off cliffs (nearly naked), as he cruises the world writing remotely… We’re not going to mention Hugh Howey again. Agreed? His content can’t be duplicated.

None of those videos were professionally done. They were captured on a phone and posted without any editing. They were personal, behind-the-scenes, glimpses into the writer or the writer’s life. Fans love that. Instead of taking a photo, take a 16second video of that crazy rainstorm that held up your plane, those ruins you’re visiting for research, or an author you ran into at a conference.

James Patterson’s publisher created a splashy series of videos for his newest release. I have a feeling there was a lot of money spent on those videos. The video that got the most views? James Patterson spends 16 seconds telling readers why they should read his new book and the cover flashes on the screen at the very end. It was short, simple, engaging, intriguing, and well received.

Did it directly translate into book sales? I can’t say. But at only 16 seconds long, combined with Facebook’s autoplay feature, chances are good that a lot of people saw that video straight through and came away knowing the title of his newest book.

The plain fact is that all content is not going to be equal on Facebook, but the key is, the more we learn, the more we know, the easier it is for us to keep pace with and take advantage of this powerful platform. Facebook is slow, I already mentioned that. It has a lot of potential energy, sort of like a boulder sitting on the edge of a cliff. But we rock that boulder enough ways the same direction and over time? Once it gets rolling? That sucker is tough to slow down.

I have two classes coming up in May and I’d love to have you join me.

Growing An Organic Platform On Facebook – May 6th

How To Write In Deep POV: Method Acting For Writers – May 6th

Take Your Writing To The Next Level by learning the advanced writing technique of Deep POV guaranteed to pull your readers into the story (and it works with any genre), grab them by the throat and not let go! This deeply personal emotive style of writing resonates with contemporary readers, if you’ve got the guts to “go there” with your characters. This is a difficult skill set to master, but it’ll change how you write forever – for the better.

THANK YOU, LISA! I’ve known Lisa since forever. She was one of the very first W.A.N.A.s and she is an excellent instructor. I hope you enjoyed this and remember that comments for guests count double in the contest.

What are your thoughts? Questions for Lisa?

I LOVE hearing from you guys!

****The site is new, and I am sorry you have to enter your information all over again to comment, but I am still working out the kinks. Also your comment won’t appear until I approve it, so don’t fret if it doesn’t appear right away.

Also know I love suggestions! After almost 1,100 blog posts? I dig inspiration. So what would you like me to blog about?

Talk to me!

And to prove it and show my love, for the month of APRIL, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

SIGN UP NOW FOR UPCOMING CLASSES!!! 

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses! All you need is an internet connection!

Be a Better Hooker (How to Write a Compelling Newsletter)

April 29th $45

In this class, learn how to compose a newsletter that is entertaining and compelling—and all without stealing most of your writing time. Learn how to get your hooks in your readers and keep them until the end.

With a mailing list of over 15K subscribers, mystery/thriller author Jack Patterson will share some of his tips that will spice up your newsletter and get your subscribers opening it up every time you send one out.

BUNDLE DEALS!!! 

Book Bootcamp  $99 ($130 VALUE)

Book Bootcamp GOLD $269 ($430 VALUE) This includes the log-line class, antagonist class, the character class AND a three-hour time slot working personally with ME. We will either plot your idea or, if your novel isn’t working? Fix it! Appointments are scheduled by email. Consults done by phone or in virtual classroom.

Individual Classes with MOI!!! 

Pitch Perfect—How to Write a Query Letter and Synopsis that SELLS! $45 May 25th, 2017

Blogging for Authors $50 April 27th, 2017

Your Story in a Sentence—Crafting Your Log-line $35 May 4th, 2017

Bullies & Baddies—Understanding the Antagonist $50/$200 (Gold) May11th, 2017

The Art of Character $45 May 18th, 2017

NEW CLASSES/INSTRUCTORS!!! 

Growing an Organic Platform on Facebook $40 May 6th, 2017 Lisa Hall-Wilson is BACK! She is an expert on Facebook so check out her class!

Method Acting for Writers: How to Write in Deep POV $85 for this TWO WEEK intensive workshop with editor and writing instructor Lisa Hall Wilson.

Shift Your Shifter Romance into HIGH Gear $35 May 19th with powerhouse editor Cait Reynolds.

Researching for Historical Romance (How to NOT Lost 6 Hours of Your Life on Pinterest) $35 May 20th

 

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

 

Image via Flickr Creative Commons, courtesy of Mark Roy.
Image via Flickr Creative Commons, courtesy of Mark Roy.

My goal for the past several years has been to guide authors in The Digital Age and teach how to create a strong author brand capable of driving book sales. Social media is important, but we all know it’s also cluttered with competition because there are few if any gatekeepers.

There are no threshold guardians approving who can and cannot have a Facebook page or even a blog. Granted, a social media platform is powerful, but a key component is time. On-line platforms rarely yield instant results and time is what will eventually give us advantage.

Traditional media outlets are a different story. Many people still watch the news, read the paper, listen to radio and pick up magazines. These forms of media are a highly valuable asset to any platform because the audience knows that not just anybody can gain access. Results can come faster and be far more wide-spread. Yet, how do we get our foot in the door?

W.A.N.A. International is committed to helping writers in every aspect of their careers and we hire those who are proven experts in their fields. Today, W.A.N.A. International Instructor Lisa Hall-Wilson is here to offer a few tips on how to earn media attention for you or your book.

Take it away, Lisa!

***

What makes a media release effective? It gets you the attention you’re looking for. A great media release puts cheeks in the seats, gets coverage, gets the interview. It’s that simple.

I’ve been a professional freelance writer for almost five years. In that time, I’ve worked from some stellar and deplorable media releases. I’ve written media releases picked up by local print and radio media, and large national and daily media. A certain aspect of getting your story picked up is simple timing – what else is going on?

But there are ways to tip the scales in your favor! In my class on Thursday I’ll be giving the inside scoop on how to write an effective media release (including a proven template) but here are 3 quick tips to get you started!

What’s The Story?

When planning your media release, remember editors and radio hosts want to report on the news. Show me the money, baby! Give them something they can report on. They want news. Your feel good, I’m-so-proud-of-myself media release is not going to get you the desired attention. What about your book, your upcoming appearance, is news worthy? Why should that editor’s readers care?

Be honest with yourself!

The Greatest Story Ever Told Is Released <- not news

Local Author Releases Debut Novel <- this is news on a slow day

Local Author Wins National Writing Prize <- this is news on most days

Think Like A Journalist

Reporters, editors, and radio hosts are busy people who work in a fast-paced world. If your media release doesn’t clearly answer the who, what, when, where, why of the story in less than a page you’re probably out of luck unless you’re a big name.

Ask yourself this question: If I had to write an article promoting this event, what would I need to know to write the story?

The Power of Free

Many many times, I’ve had editors simply run my media release. They might shorten it, add a photo, rearrange a couple paragraphs – but they run it verbatim. Do I get credit? No. Do I care? No. These editors have space to fill. They’re looking for well-written clean copy their readers are interested in. You fill those needs, offer that content for FREE and your chances of being picked up increase exponentially.

How To Write An Effective Media Release – Thursday April 10th – 7PM NY Time

Whether you’re looking to expand the services you offer as a freelance writer, or you’re looking to get the attention of an editor, journalist, radio host, or book blogger about your book release, writing effective media releases is essential. Learn what gets a journalist’s or editor’s attention, what information to include, who to send it to, how to format your media release, and how to tip the scales in your favor to get the coverage you’re looking for.

And do it all the WANA way!

This class is recorded for later listening pleasure. Attendees will also receive a proven media release template.

Lisa Hall-Wilson
Lisa Hall-Wilson

 Lisa Hall-Wilson is an award-winning freelance journalist with over 100 published articles, is a syndicated columnist, author and blogger. She’s worked from stellar and deplorable media releases, and knows what a reporter is looking for. She’s had media releases picked up by local and national print and radio media, and written media releases, media kits, and provided publicity support to dozens of local and national events for small businesses and non-profits such as World Vision Canada.