Aug 02 2016
Last time I wrote about stress and how it can kill creativity. Many “normal” people (code for “non writers”) see our job as play, as fun. They really don’t grasp what goes into creating the stories they all enjoy and that it is a lot of work. Also, because our field is so subjective, writers …
Aug 02 2013
All of us want to do a good job. We want to put our best foot forward. We all say that we want feedback and critique, but deep down, if we are real honest, we want people to love everything we say and do. Unfortunately, this isn’t the reality. We can’t please everyone, and it is easy to fall into a people-pleasing trap that will steal our passion, our art, and our very identity.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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