Oct 10 2013
There are few things more defeating that to a) start off hot and heavy only to write ourselves into a corner or b) invest a month of suffering and sleep-deprivation only to end up with a derailed mess that can never be repaired short of tearing it down to the foundation and starting over.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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