Happy Friday! Well, it’s a holiday weekend, so I figured we’d have some fun. I posted this argument at the beginning of the year and it generated a lot of cool discussion. There have been a lot of changes in publishing, so I figured it would be entertaining to revisit the debate. About what? Self-publishing. …
Tag: readers
Aug 31 2011
The Secret to Selling Books Part I–Let's Get Sticky
Two weeks ago, I introduced you guys to the WANA Theory of Book Economics and explained why traditional marketing doesn’t sell books. Books are not like cups of coffee or breakfast cereal, and thus they require a different approach. Writers are unique as well. Since we are responsible for producing the product, we need a …
Aug 29 2011
Deadly Sin of Writing #6–Drifting in the Doldrums
Fiction is a tough gig. There are so many things that have to be developed, crafted, balanced, and brought to completion. Plot, setting, character, dialogue, arc, POV—it can get overwhelming. It is very easy to lose sight of the conflict and then our story gets stuck in the literary dolrums. Bad juju. Two elements drive all great stories—character …
Aug 24 2011
Marketing Fiction-Branching Out to Fresh Blood & Bringing New Readers "into the Family"
Last week I exposed why traditional marketing doesn’t sell books. Sorry. I didn’t make the rules. Anyone in publishing more than a minute will tell you that the only way to sell books is 1) good book and 2) word of mouth. Ads, commercials, trailers, mailers, bookmarks have minimal effect on the overall sales numbers. …
Aug 03 2011
G+ Circles–Good Idea for Writers or High School Revisited?
Welcome to WANA Wednesday, the day I dedicate to helping you rock it hard when it comes to social media and building an author platform. Earlier in the summer, I offered my initial thoughts on Google + and introduced you to the Inner Kristen Lamb…who happens to be a 58 year old Jewish woman from …