Exposure used to be the treatment/cure, but the world has evolved to be exposure-resistent. Exposure is like tossing regular penicillin at flesh-eating MRSA and expecting it to work.
Tag: Rise of the Machines Human Authors in a Digital World
Oct 06 2015
Good Girls Don’t Become Best-Sellers—Channeling Your Inner "Bad Girl" to Reach Your Dreams
I can tell you that men almost always have the advantage in the new publishing paradigm. They have the edge for the same reasons they gain the advantage in the workplace.
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Oct 02 2015
Branding and the Brain—What We Post On-Line Matters
We see ads on Facebook all the time. Or do we? Our brains have literally learned to un-see. We cannot manage all the input. So, if we (authors) are eventually going to advertise our books, how do we make our content visible?
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Apr 15 2015
Franken-Novel, Perfectionism & The Dark Side of Critique Groups
Depending on the problems, critique groups can create bad writing habits and even deform a WIP so badly it will lose any chance at resonating with readers, thus being successful.
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Apr 09 2015
Pen Names—Necessary Evil or Ticket to Crazyville?
Today we are going to talk about a somewhat touchy subject. The pen name. Before anyone gets in a fluff, understand two things. First, I’m on your side. Secondly, this is only a decision you can make. My goal here is to make sure you guys are making educated business decisions. Thus, I won’t stop …
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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