Sep 24 2013
America in particular has transformed from a culture that once valued hard work and apprenticeship, to one that elevates the ego, the individual, the “self-made”. Yet, serendipity aside, those who’ve experienced authentic success didn’t uncover some pot of gold at the end of a rainbow.
Jun 11 2013
How many writers keep shopping the same manuscript that’s been rejected time and time again? They refuse to dig in and do the tough revisions or move on to a new book and in the end it kills their success. The first book is often a learning curve. Use it. Learn from it. Fail forward.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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