Jan 18 2011
Welcome to the first installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. There is a lot of bad advice floating around when it comes to how to use Twitter. Is it because these “experts” are wrong? No, but they may not be giving …
Dec 22 2010
2011 is the year of the Rabbit. That rabbit is DYNAMITE! Okay, so I had to find a way to make a rabbit seem badass, and that gave me an opportunity to use a gratuitous Monty Python reference. Making a rabbit seem hard core is not all that easy, you know. I want you guys fired up for …
Oct 06 2010
Welcome to WANA Wednesday, based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. This is the day I dedicate to making your social media experience more enjoyable and productive. Many authors have gotten the message that they need to be on social media and they need to be blogging. But one …
May 18 2010
Until it blows up or is taken off-line for good, it is going to be a super-powerful tool to help you succeed. I hear too many authors say, “MySpace is so yesterday. I’m on Facebook.” Well, okay, but you are shelving a very powerful tool for promotion, and we aren’t on there for fun, we are there to build a brand.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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