Dec 04 2019
The only remaining way to sell books off the Internet (unplugged) is through the quality of the story. Problem is, when I began as an editor almost twenty years ago, the samples I received were trying to pass a NY gatekeeper. Now? Most wouldn’t pass 7th grade English.
Jun 21 2018
FREE! For the love of all that is chocolate, free us from FREE! *takes soothing breath* I’ve been blogging for over ten years, a witness to the terrifying and extraordinary changes in publishing. Initially, I was NO fan of self-publishing because entropy is alive and well…even with books. I knew once we opened Pandora’s Publishing, …
Aug 09 2013
Price is no longer as big of a determining factor as it used to be. A couple years ago, John Locke started the .99 bandwagon and many authors jumped on. At first readers were excited, until they realized the slush pile had just been dumped onto their Kindles and Nooks. This is good news and bad news. Bad news? Being cheap isn’t the game-changer it used to be. Good news? People are gravitating to higher priced books, because there is a presumption of higher quality. This means good books can make more money. Yay!
May 23 2013
In a world that has an increasingly shorter attention span, we must stand apart from the crowd. As writers, we are artists thus we have the power to create art in our work, not just some tired copy of something else. Be different. Be excellent. Put in that extra effort to stand apart from everything else.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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