Jun 17 2015
So we have spent a couple posts talking about “flashbacks” and I need to take a moment to expound on something. I was a naturally good editor. It’s how I got my start. But I would cut things out or change things because in my gut they didn’t work. And, I was pretty much always correct …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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