Jan 29 2013
Fear is always a part of life. We all feel it to one degree or another. Trying to live a life without fear is dangerous. Why? Because there are only two types of people who never feel fear—sociopaths and drugged people. Sociopaths lack empathy and normal human emotions. They don’t feel fear, but they don’t …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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