Feb 13 2015
Women have faced thousands of years of not being able to defend themselves against victimization and rape and now we have a cultural phenomenon that is redefining sex and blurring the lines of consent (which are already pretty damn blurry, especially after a drunken frat party).
May 29 2014
Every ruler had at least one jester and the jester was allowed to mock, poke fun and joke about those in power without repercussions. The role of the jester was to offer honesty and perspective. Monarchs knew that being surrounded by too many Yes Men who feared reprisal was unwise and dangerous. The jester’s job was to ground rulers and keep them from getting too full of themselves.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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