Sep 13 2010
Last night I watched the new Star Trek movie directed by J.J. Abrams for the second time. As a writer, stories are my business, so I study them in all forms. Film is a favorite in that it takes far less time and allows me to study the written form in a visual way. I …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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