Sep 10 2013
Yes, today I have a guest post. KM and I go way back. We did prison time together. By the way glue-guns CAN get you in legal trouble and our lawyers have advised we not say anything more. But, she knows her stuff about story structure and that’s an area many of us struggle with…along with a compulsion to use a glue-gun, glitter and pipe-cleaners to “spruce up” the IRS satellite offices. Okay, shutting up now.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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