Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Tagged: traditional publishing

Original image via Kabsik Park courtesy of Flickr Creative Commons.
Original image via Kabsik Park courtesy of Flickr Creative Commons.

Okay at first I wasn’t going to say anything regarding the latest Let’s Bash Self-Publishing rant over at HuffPo, but (like all “real” writers) I am in the business of serving my audience—YOU—what you want to hear and after about the tenth person who sent me Laurie Gough’s Self-Publishing—An Insult to the Written Word, I figured y’all might want my take ūüėČ .

For another angle on this controversy, I strongly recommend Fisking the HuffPo’s Snooty Rant About Self-Publishing.

Moving on…

Consider the Source

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First of all, am I the only one to see the laughable hypocrisy of anyone who writes for Huffington Post lecturing anyone¬†about¬†real¬†writing? Huffington Post is a predatory business, a literary parasite that has made hundreds of millions of dollars by paying writers in “exposure dollars.” And, by doing so, has contributed to obliterating traditional journalism.

One doesn’t need credentials or to submit queries to editors and hope one day this “news” agency will publish said article for actual money. Nope. If a writer has demonstrated an ability to cultivate readers, then Huff has slots available. They truck in wagons of cash and the contributor is paid in clicks and feel-goods.

Additionally, Huffington is run by geniuses who say crap like this…

Um…bite me?
Um…bite me?

Did I mention that Huffington Post sold for over $300 MILLION?

Yeah, how about an article,¬†Huffington Post—An Insult to the Written Word.

Wait, I did that already.

So apparently Gough believes real writing is only real when it has passed querying, editors, and a long list of “gatekeepers” but that apparently doesn’t apply to journalism which hasn’t been devalued at ALL.

*rolls eyes*

Very convenient.

Kobiyashi Maru

One of the reasons that self-published authors continue to take a lot of flack is that they refuse to play by the rules and that always pisses off those who like rules and those whom the rules have served.

Many of us started out playing by the rules then decided the rules sucked and so we decided to make our own rules. We found ourselves in a no-win situation and decided we no longer liked that game and decided to do things differently.

That is what entrepreneurs do. Entrepreneurs look at the market and what has sold, what is likely to sell, what they as consumers might like but does not yet exist and they act.

When I was an author starting out, anyone with one eye and half sense knew that social media was the next evolutionary step in human communication. I wanted to learn from experts. I bought all kinds of fledgling social media books and none of it applied to me as an emerging writer. I didn’t want to be in high-pressure sales. I didn’t like spam, so why would I serve it? I didn’t want to fundamentally alter my personality to have success. There HAD to be a compromise.

But in the existing literature? There wasn’t. Every book available was great for a business, but lousy for a writer who still had to have time to write books, probably work a day job and take care of a family.

I didn’t see what I wanted (and what I believed other writers wanted as well) so I created it.

But according to Ms. Gough I am not a “real” writer and I should have patiently waited until my work was blessed by Mount Olympus NYC Publishing instead of acting and filling a necessary and ignored need. Good thing I ignored that crap because Rise of the Machines has helped countless authors build platforms that have sold millions and millions of books.

The Long and Short of Publishing

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The elites who love to bash self-publishing are (to me) shockingly uninformed about the history of their own industry.

For years, traditional (legacy) publishers were the sole gatekeepers and this had a lot of disadvantages for authors and readers.

Because traditional publishing was taking on a large financial risk and had to also maintain high overhead, they obviously had to be picky about what works to publish (and still do). These works had to bring in a certain amount of ROI (return on investment). This devastated the literary landscape and drove many works to the brink of extinction.

For instance, in the 70s and 80s long epic works were all the rage. Readers actually liked a book so long you could take out a burglar with it. I mean, Clan of the Cave Bear could have been registered as a deadly weapon. But the thing is, paper is heavy so it is expensive to ship. It costs a lot more to print a long book (Duh).

Additionally, big thick paperbacks? Only fitting a few of those suckers on a shelf. Why sell three books for $9.99 when you can sell ten books for $7.99?

Basic math.

So, the trend became to cut works off after a certain word count. Many agents would take one look at a query and if the work was over 110,000 words? Forget it. It didn’t matter that it was the next Lord of the Rings.

They weren’t being mean, they simply knew that publishers were wanting shorter works because they could sell more of them and enjoy a higher profit.

But what if a story needed to be that long?

The other side also suffered. Short works.

Pulp fiction got its start with the much-esteemed Charles Dickens and this form of storytelling really picked up traction in the early part of the 20th century. This type of fiction gave the general public access the larger-than-life stories with exotic and sexy characters. Pulp authors also made a really good living, some becoming among the richest people in the country.

We can thank pulp fiction for some of the greatest literary geniuses of our culture. Edgar Rice Burroughs almost single-handedly laid the foundation for today’s science fiction. Then we have Max Brand, H.P. Lovecraft, Raymond Chandler, Dashiell Hammett, and Ray Bradbury.

With WWII we experienced paper rationing and the pulp magazine fell into decline as publishers opted for longer works with…a greater ROI.

Notice how these changes really don’t have much to do with the skill of the writer and have more to do with paper costs, shipping costs and ROI (PROFIT).

As publishing became bigger and bigger business, it had less to do with the story and the quality of the writing and more to do with, “Can we sell this?”

Oh, but maybe I am misguided and Snooki’s—It’s a Shore Thing is great literature I’ve overlooked. But hey, I am a troglodyte.

Again, this is simply wise business. A publisher might love a vampire book…but unfortunately they already had taken on three other vampire books and filled that quota for the year.

The beauty of the new publishing model is we are seeing a MAJOR resurgence of works that were all but lost. According to Ms. Gough traditional publishing is some great champion of literature, but I would challenge her to query a poetry book and see how far she gets.

Death by Elitism

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Every time I run across one of these articles kicking self-published authors what stands out to me is the almost repugnant level of elitism. It’s like they all hang out in places with finger sandwiches to feed their own BS echo chamber.

Elitism is a big reason that legacy publishing is suffering. Instead of working with the changes in technology and what audiences want, they have spent an exorbitant amount of time propping up a dying business model (probably with pinkies extended ūüėČ ). They continue to do business in a way where authors are paid the last and the least and where only the 1%ers truly benefit.

And sure, if you want evidence to support a theory that all self-published authors are hacks, there is plenty to be found. But, to assert that all self-published authors are drunken monkeys banging on a typewriter is myopic and completely ignores that some of the greatest works of our time are NOT coming out of NY. This assertion ignores how business-minded authors have changed the rules and created a game that works in their favor.

Remember, traditional publishing didn’t consider erotica a¬†real¬†genre until 50 Shades¬†sold a gazillion copies ūüėČ .

Author Animal Farm

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Content creators hold no allegiance to any business that no longer serves their needs. But often what happens, is that these entities have created an idea that they have our best interests in mind, and to question that is some form of subversion. That if we don’t do things their way we lack talent, ability and legitimacy.

In the book¬†Animal Farm¬†the animals take the farm from the human owner by force believing they can run the farm in a way that serves the animals’ needs better, and at first? All is wonderful.¬†The animals are quick to create a foundational ideology to support this move and the mantra,¬†Four legs¬†goooood, two legs baaaaaad is readily adopted.

But then…

A hierarchy soon emerges and the farm is eventually run by the pigs and,¬†as the story progresses, conditions for the animals working the farm grow worse and worse and worse. The animals contributing all the labor fail to ever really look at the evidence and ask the hard questions, and all (but the pigs) pay dearly. The pigs have created a system that works really well for them and any animal that doesn’t toe the line is considered an enemy to all.

There is a similar ideology that has formed around legacy publishing.

Legacy books gooood. Self-published baaaaad.

Many emerging writers are afraid to really look and see for themselves if this is actually true, or whether they are afraid of exercising agency. Structure is comfortable, free will is not. And any writer who wants to strike out and do things differently is no more an enemy to other writers or publishing than animals who questioned the soundness of working seven days a week for almost no food were enemies of their fellow beasts.

In the End

All writers have to do business the exact same way, regardless of the publishing path. We need to:

  1. Create something people want to buy.
  2. Find those people.

That’s it.

So be careful buying into the mantra, especially when those chanting it don’t even buy their own BS. If Gough really believed what she’s preaching, then why publish this article on Huffington? Why didn’t she query a regular print magazine?

She is doing the exact same thing she is blasting countless other writers for doing. She created an article and believed she could get readers. She is using new technology and new ways of reaching readers and all in a nontraditional way that I am pretty sure pisses off more than a few old school journalists.

She is aware of her market—that more people are reading blogs than print resources. She acted accordingly. She didn’t wait to be printed on shiny copy, she acted and went around more than a few traditional gatekeepers. She met the audience where they were with the kind of content they wanted and in the format they desired.

Um, hypocrite much?

Sure, there is a lot of crap that gets self-published but the genie is out of the bottle. What are you going to do?

It isn’t like we have some UNDO button to make it go back to 1999.

Legacy publishing has a lot of advantages but they are not a One-Size-Fits-All. Same with self-pub. In both, if we write crap we get ignored. Plain and simple. We just get to choose where we are ignored, in some agent’s slush pile or at #300,745,321 on the Amazon list. So to the elitists? This is the hand that history has dealt us so get to work on your own stuff and stop worrying whether or not I am “real.”

Because my opinion….

WHO CARES? Just pick the path that works for you and what you are writing and I say, “GOD SPEED! And BE BLESSED!”

What are your thoughts?

I love hearing from you!

And to prove it and show my love, for the month of JANUARY, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

Check out the Upcoming Classes

Remember that ALL CLASSES come with a FREE RECORDING so you can listen over and over. So even if you can’t make it in person? No excuses!¬†

All you need is an internet connection!

NEW!!!! APPROVED USE FOR CHRISTMAS MONEY!!!!

Branding Master’s Class Series with Kristen Lamb¬†THREE social media classes, ONE low price. Only $99. It is literally getting one class for FREE!!!!¬†

Craft Master’s Class Series with Kristen Lamb¬†THREE craft classes, ONE low price. Only $89. One class is FREE!!!! Includes my new class¬†The Art of Character.

Individual Classes with MOI!

Pitch Perfect—How to Write a Query Letter & Synopsis that SELLS January 6th

Plotting for Dummies January 7th, 2017

When your Name Alone Can SELL—Branding for Authors January 13th, 2017

Social Media for Authors January 14th, 2017

NEW CLASS!!!! The Art of Character January 27th, 2017

For those who need help building a platform and keeping it SIMPLE, pick up a copy of¬†my latest social media/branding book¬†Rise of the Machines—Human Authors in a Digital World on

Johnny Cat wants to write his memoir...
Johnny Cat as Evil Editor…

Those of you who follow my blog know that optimism IS my super-power. Yes, The Digital Age¬†can¬†be daunting. We are entering uncharted territories and often we have to learn by trial and error. One of my peeves is when “statistics” compare earnings or “success” of traditional authors with self-published and indie authors.

Traditional has had generations to shape and mold a business model, whereas the new forms of publishing are still in their infancies. But, I promise you those babies are gonna grow up FAST and boy will they have an appetite.

Just to throw my in two cents; one of the LARGEST blessings of social media is we have unprecedented access to experts. Need to know about guns, law enforcement procedures, geography, whatever? SOMEONE is happy to give the answer. I had a writer friend in Europe who wanted to set part of her book in Texas, and I directed her to my Facebook pictures for ideas about what the terrain really looked like. I was also available for any questions regarding culture, food, dress, and dialogue.

Recently, I finished a novel based off a real cartel, but for safety reasons, the cartel name HAD to be fictionalized. The former DEA agent I’ve been working with advised to change the name lest I end up with my head in a bucket.

Since NOT ending up with my head in a bucket is at the TOP of my daily priority list, I needed a cool-sounding cartel name. But *sigh* I was stymied. I went to Facebook and asked my community, and, not only did I get the coolest cartel name EVER, but I had lists of wonderful suggestions for future books. I was able to tap into outside creative reserves and WHAT a time-saver. My FB community came up with ideas WAY better than I ever could have.

Today, I have a generous guest post from Jessica Baverstock to give her reasons why this is the BEST time in history to be a writer.

Take it away, Jessica!

***

All industries go through periods of change. The writing industry is no different. When faced with changes, it’s common to wonder what’s going to happen to the familiar way of doing things. The writing life can be a hard slog some days. With the rise of self-publishing, getting our work¬†into the world and noticed can seem even more daunting.

We’re told that publishers are not taking chances on new manuscripts, that people are reading less and that self-published authors are flooding the online shelves. The term ‘book-saturated market’ makes the situation sound dire. But the truth of the matter is that now is the best time to be a writer. I can think of at least 5 reasons why.

Community

Writing is no longer a solitary endeavor. The advent of technology has connected all our little writing desks from around the world into an incredible online support network. The MyWANA community is a sterling example of this, as we’ve seen just recently. It’s not uncommon for writers to provide emotional, and at times even financial, support to their fellow scribes from the other side of the globe. Just pause for a moment and consider how spoilt we all are.

Another upside to community is the generosity of knowledge.¬†Rather than having to struggle through the haze of writing inexperience, we have fellow authors who freely share the blueprints of how they reached their level of success. Whatever our question, whatever our problem, there’s someone ready to lend a helping hand and encourage us to keep going.

WANAs at play at Huntington Beach...
WANAs at play at Huntington Beach…

Common Goals

More people than ever before are sending their writing out into the world. At times we may view this as a negative but the reality is our fellow writers’ successes are a boon for us all. Why? Because when a reader experiences a compelling read, a book they enjoyed and savoured, that reader is left wanting more books.

As a community, our job is to entice readers into the literary world and convince them that books are¬†just as immersive as other forms of media. We’re not competing against each other, we’re competing against TV and other distractions. Therefore, the more writers we have working towards this common goal the better! Look around you and see all the wonderful books being released. Join the cause and make your book the best read possible.

New Methods to Get Our Writing Out There

New mediums are opening up for sharing our writing. E-books are making short stories and novellas more popular. We¬†no longer need to worry about reaching a certain length¬†for print. Instead, we’ve been given the freedom to¬†choose the best length for our story.

Smartphones and tablets mean far more people are listening¬†to audio recordings.¬†¬†Audio books and podcasts are¬†becoming¬†easier to produce which increases the potential for new readers – or should we say ‘listeners’?¬†Some writers are even turning their books into aps or experimenting in other ways. What a creative wonderland we live in today.

Meet the Readers of the Future. These kids EAT books, but not in paper ;)
Meet the Readers of the Future. These kids EAT books, but not in paper ūüėČ

Online forums and webinars provide writers with the ability to connect with readers wherever they may be found on the globe. The opportunities are limited only by our imagination and determination.

Ergonomics

Thanks to the technology we have around us today, the actual¬†act of writing couldn’t be easier. I personally would be permanently crippled with repetitive strain injury in my wrist were it not for my ergonomically friendly keyboard. Other writers may have great difficulty writing with pen, but through typing or even voice-recognition software their words have finally found the page.

And think how easy it is to edit a manuscript without having to write or type it out completely afresh each time we want to change a typo.¬†Gone are the days when you could tell a writer by the ink stains on their hands. The next generation of writers might not even know what a ‘writer’s callus’ looks like.

Image via Flickr Creative Commons, courtesy of Kenny Louie
Image via Flickr Creative Commons, courtesy of Kenny Louie

Online Research

While the Internet is likely the single biggest writing distraction ever invented, it’s also the most incredible tool for research. Think of all the information that’s literally at our fingertips now. With a quick search we can pull up details and images that could have taken us months or even years to find in the past.

It puts us in contact with people who can answer our questions and provides us everything from recent weather to historical fashion and even ancient recipes. Photographs, videos, audio recordings and virtual maps¬†give us almost instant access to just about every piece of sensory information needed to bring our characters and worlds to life. I don’t know about you, but I for one am ecstatic to be a writer right now! New opportunities are opening up all the time for us as a community to explore together.

Those are my five reasons as to why now is the best time to be a writer. What are yours? Do you have new technologies that make being a writer easier and more efficient? Are you excited about multimedia and all the creative ways to deliver stories? Do you enjoy audio books? Are you thrilled that forms of writing that were almost rendered extinct (poetry, short stories, novellas, etc.) are now making a big comeback?

***

Thanks, Jessica! I love the new paradigm and thanks for reminding us how richly blessed we really are.

We LOVE hearing from you! And comments for guests count DOUBLE!

To prove it and show my love, for the month of January, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less). 

Screen Shot 2014-01-24 at 9.28.33 AMJessica Baverstock blogs at Creativity’s Workshop where her creativity writes in purple text. Her latest e-book Creativity on Demand covers how writers can access their creativity whenever and wherever they need inspiration.

Announcements:

WANACon is a virtual writing conference loaded with top-tier industry professionals‚ÄĒauthors, agents, editors and best-selling authors. Right now we have an Early Bird Special.¬†Sign Up Here.

I hope you guys will check out my latest book¬†Rise of the Machines‚ÄďHuman Authors in a Digital World¬†and get prepared for 2014!!!!

Also, TOMORROW, I have a new class,¬†Many Roads to Rome‚ÄĒWhich Publishing Path is Best?Use WANA15 for 15% off.

Publishing can feel a little like THIS...
Publishing can feel a little like THIS…

We writers live in interesting times. The same digital tsunami that toppled Tower Records and collapsed Kodak has now consumed the world of publishing. The world we knew five years ago is gone. Traditional is reinventing, indie publishers are growing and self-publishing now can be a viable part of any author’s long-term career plan. This is one of the main reasons WANA has never taken sides and embraces publishing as a whole.

Granted, some authors may find a singular path that fits all their needs, but a majority of us will mix it up and venture on a hybrid path. Traditional houses are encouraging writers to self-publish prequels, short stories, or even stories involving supporting characters to keep the fan fires burning between books.

Indie houses are helping established authors breathe new life into backlists and new authors get a start under the care of professionals. Self-publishing is a fantastic way to begin and hone the skills required to be successful long-term (solid work ethic, business skills, social media, and thick skin). Sell enough books? Agents and editors will seek you out.

I began indie published, then switched to self-published because 1) I write about publishing so I wanted to experience the process of all paths and 2) my topic is time-sensitive 3) *hangs head* I’m a teensy tiny bit of a control freak. I LOVE being able to oversee artistic elements that, before, were out of my hands.

Yes, I wanted to be a cyborg. I have few goals in life, but being a cyborg was up there. I doubt NY would have permitted me to be a cyborg. They wouldn’t let me have a light saber either. Can we say¬†deal-breaker?

Rise of the Machines Human Authors in a Digital World, social media authors, Kristen Lamb, WANA, Rise of the Machines
HA! Mommy-Bot!

Finding the perfect fit is a process and we will outgrow some choices. But, hopefully these tips can serve as guideposts to keep you on track ;).

#1 There is NO Until Death Do Us Part

We are not married to any publishing path. We will grow, our content will evolve and we might even have to completely change direction (like me deciding to self-publish). Writing is an art, but it’s also a business. Blind loyalty is not required.

Just because we change direction doesn’t mean that is set in stone either. Certain works, personalities and even what’s going on in our personal lives can affect which publishing path is the best fit.

Life can change on a dime. So can dreams and goals. We might be rocking self-publishing and then life tosses us in a Vita-Mix and we no longer have the focus and energy to maintain doing¬†everything.¬†Or, maybe you’ll begin being traditionally published then discover you want to write faster than the publisher’s schedule permits.

For instance, I’ve been approached to co-author a successful thriller series (short works). But, my 100,000 word mystery-thriller? Either I will self-publish or see if an agent thinks a traditional deal is better. I already reached my goal of being a cyborg, so “lack of cover art control” is less of a deal-breaker these days. I also am (blessedly)¬†a lot busier.¬†Thus, a slow path that would have driven me bonkers four years ago is looking a lot more appealing.

We live in a wonderful time where the works we create can find the perfect partnership and so can we. For the first time in history, publishing can be tailored to our works, needs and lives.

The new paradigm can be frightening, but the cool news is it is far more flexible.

#2 Ignore Peer Pressure

I speak at conferences and meet all kinds of authors. Writers who’ve found a great path are often the best evangelists, but there is no One-Size-Fits-All in publishing. Our friends and colleagues can offer advice, connections and guidance, but we have to be strong enough to do what we believe is best for our careers.

It was hard for me to step away to self-publish. I had NY agent friends who assured me that I could get a NYC traditional deal and implored me to reconsider. But, I’d already spent over two years sitting on Rise of the Machines—Human Authors in a Digital World.¬†I needed to move on.

Though everything in me wanted to be a Random-Penguin, I knew it wasn’t right for this book. It was terrifying stepping out alone. Others might mean well, but we have to make our own decisions because only we will face the consequences (or reap the rewards).

Original image via Flickr Creative Commons, courtesy of Stoere Schrijfster.
Original image via Flickr Creative Commons, courtesy of Stoere Schrijfster.

#3 Be A Realistic Dreamer

We all hear the stories of the “overnight successes,” but those are the outliers. I encourage all of you to dream. Dream BIG while you’re at it. Ignore the naysayers, because they’re mostly jealous chickens. It takes guts to do what we do. There is no magic marketing plan, no algorithmic alchemy guaranteed to catapult us to fame and fortune. This is a business. Writers (books) fill intellectual or emotional¬†needs.¬†

Image with Twig the Fairy
Image with Twig the Fairy

There is no rhyme or reason to what sells or what might become popular because we live in an ever-shifting world filled with people who have free-will. We never know what genre/story will speak to an audience, which is why we should simply write what we are called to write. There are a lot of components we simply cannot control.

If society is in great political upheaval, the last thing they might want to read is a dystopian. But? Things settle down and it might be the next big thing. Demand is often influenced by societal factors, the economy, current events, or even flukes. This is why it’s critical to ignore all that noise and focus on the areas we can control: platform, craft, publishing, etc. Focus on the business of our business and¬†keep writing.

I’m not particularly worried about competition. Books are not so cost-prohibitive readers can’t buy more than¬†one. Yet, aside from this, most people will give up. Long-term success as a writer (or anything) is a formula:

Self-Discipline + Teachability + Tenacity + Talent= Success

Talent alone is useless without the other components. I’ve met many talented writers who will never succeed because they don’t¬†finish anything.¬†I’ve met tenacious authors who work their fingers to the bone, but aren’t teachable. They believe more advertising will increase sales, when the tough truth is they need to focus on craft.¬†Or, perhaps the first book is fantastic, but many writers stop there and spend every bit of energy on marketing ONE book.

This new paradigm will weed out those who are writing for the wrong reasons. Whenever we decide to become writers, we need to inspect our motives. Are we writing because we LOVE to write? Would we still do it if we never made money? Do we have something to prove?

Agendas will affect the dream.

We are entrepreneurs. I’ve met small business owners who went bankrupt because they went into business so they could work when they wanted to. Problem was, they never¬†worked. We need to always review why we are here, why we have THIS dream, and make sure it’s driven by motives that can withstand heat, pressure and time.¬†Can we maintain discipline and enthusiasm during The Lean Years?

I want all of you to live the dream and love your work. We have to spend most of our lives working anyway, so why shouldn’t it be fun? Something we are passionate about? This is why we need to make certain we are educated enough to make sound career decisions. Few things can make us more miserable than being trapped on the wrong path (been there).¬†This is why I am offering ¬†new class¬†Many Roads to Rome—Which Publishing Path is Best?¬†January 25th (which is a Saturday). Use WANA15 for 15% off.

What are your thoughts? Have you been confused about all the options? Tempted by peer pressure? Have you found a wonderful fit? Why does it suit you? Have you had to change your path/plans? Why? What drove your decision?

I LOVE hearing from you!

To prove it and show my love, for the month of January, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less). 

I hope you guys will check out my latest book¬†Rise of the Machines‚ÄďHuman Authors in a Digital World¬†and get prepared for 2014!!!!

My Cousin Cara and me...
My Cousin Cara and me…

I have ABSOLUTELY THE BEST FAMILY ON THE PLANET. Last night, I saw my Cousin Cara for the first time in eleven years. Though we spent most of our early childhood together, we’ve not been in the same orbit in over twenty-five years. Cara lives in Germany, and is here in Texas for a working visit.

What I found funny is how much we were alike (even our voices sound alike, which was a tad spooky). Our personalities are very similar, though Cara continued the sales/business trajectory while I followed my passion for writing. Why I mention this is that we both share a passion for debate, and Cara and I had a (fun) heated discussion last night about luck, talent and hard work.

I, of course, believe in hard work and mastery, but Cara pointed out that it was useless without luck. That a lot of lazy, undeserving and even untalented people enjoy huge success while other, more deserving can die in obscurity.

Now you see why we had a hell of a debate. There was no simple answer.

The Thing About Luck

Luck is useless if you can’t use it. Back in 1993 I made friends with a guy who wanted me to partner in his business, but I had to raise equal capital. Unskilled at how to do this and lacking any savings (was living hand-to-mouth throwing newspapers) I was unable to invest even though I¬†knew he had something.

This man invented the pre-paid phone card. I think he has his own island now.

Kristen as Inventor

I’ve always had the mind of an inventor. When I was 8, I invented a machine that could paint fingernails. I was tired of my right hand looking like it had been attacked by a ferret wielding a nail polish brush.

I wanted a solution, so I designed The Finger Fixer and gave the schematics to one of the craftsmen in my parent’s wood-shop.¬†And it worked. The machine could steady your non-dominant hand to be able to paint evenly and smoothly. Why did this not take off?

I was too distracted by my next business idea.

I started a “green” cleaning business fifteen years before it was “cool” to be environmentally friendly. Why did it fail? Again, I lacked the skills, capital and focus¬†to stay the course.

February of 2000, I envisioned a business hand-painting wine-glasses and martini glasses and selling them to boutiques. I even had learned a bit by this point and put together a business plan. No one would back me because I lacked experience.

Every time I see these I want to CRY.
Every time I see these I want to CRY.
*head desk*
*head desk*

I’ve lost count of my inventions I didn’t know how to patent, that later were a huge deal. Business ideas I couldn’t bring to fruition due to lack of skill, lack of money, time whatever.

It was LUCK that I met the man who invented the pre-paid phone card, but I couldn’t take advantage of that luck. Thus, luck was worthless. On the other hand, with those other ideas like the cute glasses? I seriously could have used a little luck. I had some money, had a good plan, a lot of hard work…just didn’t have the fortune to connect with who I needed to take the idea to the next level.

Fortune Favors the Prepared

When it comes to writing and social media, I’ve had a bit of both. Being someone who can spot trends, I knew in 2003 that social media would be a game-changer for authors. I tinkered with how to build an author platform back when Gather was alive.

Then, in 2007, I spotted something else. I’d been to a couple writing conferences, and I already knew we were going to have a major paradigm shift. What I noticed and what seriously bothered me¬†was that authors weren’t¬†being taught the business of their business.¬†

The Big Six were tracking the same exact trajectory as Tower Records and Kodak, but authors were not being prepared for a world where they would have to become a brand¬†before¬†the book or they’d be invisible.

Every conference was loaded with craft classes and how to get a big NY agent so we writers would never have to worry our pretty little heads about any of that “business stuff.” Craft and agents were great, but writers were about to be dumped head-first into a Brave New World with no skills and no preparation.

This Time I Stayed the Course

When I approached agents about Facebook, I was told it was a fad. When I said it was possible for a novelist to become a brand before the first book, I was called a nut (and other very not-nice things).

But this time, I didn’t let up. Because of passion,¬†I kept pressing. I also was¬†fortunate¬†Bob Mayer believed me and in me (that “luck” thing).

I looked at what I could do and I did it. Day after day. I could blog. I could read books and research so I could articulate my theories in a way that would make others see what I saw. I could¬†do the writing.¬†I could network. I could try then fail and fail some more and LEARN. I was back being a crazy inventor in my lab, only my lab was social media, and other writers were my guinea pigs….um, friends :D.

I did a LOT of the experimenting on myself, too. Note the¬†warriorwriters¬†in my URL. I did all the dumb stuff, so you don’t have to.

The World is NOT FLAT

My new book¬†Rise of the Machines–Human Authors in a Digital World¬†is the culmination of the past six years of tinkering, several thousand pages of research, and a lot of making stuff go BOOM. It is proof that what I said in 2007 is real and can be done.

An author can become a force before the book is even finished.

VINDICATION!

Why I Don’t Like Luck

Luck is a fickle friend. Also, I can’t teach you how to be lucky. I can teach you how to improve your odds that favor will shine your way, but other than that?

I had NO GOOD ANSWER for Cara.

Why?

Because my cousin likes watching me twitch.

Cara: What about “50 Shades of Grey?”

Me: *head desk*

Cara actually had some great points. She said there are people who work their tails off their entire lives and get nowhere. Others pop out one book and SHAZAM!!!! Success! A lot of untalented people who have done very little work are rewarded.

She was right. The man who invented air-conditioning died penniless because he didn’t have the LUCK to run across an investor who saw what he had. The man who created Superman handed away his idea for pennies, because he didn’t have the luck to meet a person who wouldn’t take advantage of him.

Cara *grumbles* was correct.

Luck IS Super Important for Success

Of course the only thing I had to say to Cara was, Bite me.¬†Even if we look to….*sigh*….50 Shades of Grey?¬†E.L. James¬†still had to write the book. She had to put in work. The world has no use for a perfect half-finished book.

I know a lot of success is being in the right place at the right time in the right conditions. Hey, I want some luck too! Would LOVE some luck. Can I order some on eBay? In the meantime? Work keeps my mind off how much we DO need LUCK :D.

Cara’s motto:¬†You don’t get what you work for, you get what you negotiate.

My motto: The harder I work, the luckier I get.

I see there is truth in both.

So what do you think? Is success about hard work or luck? Both? Which is more important? Do you have similar stories of hard work with no luck and luck with no way to use it?

I love hearing from you!

To prove it and show my love, for the month of July, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

NOTE: My prior two books are no longer for sale, but I am updating them and will re-release. My new book,¬†Rise of the Machines‚ÄďHuman Authors in a Digital World is NOW AVAILABLE.¬†

June’s WINNER!!! Patti Hawthorne. Please send 5000 word Word document to kristen at wana intl dot com. Or ¬† ¬†a synopsis (no more than 1250 words) or query letter. Your choice.

BOOK WINNER: Rhett Bigler (I promised a copy of the e-book for one lucky commenter the day I first blogged about my new book to refresh y’all’s memories. Yes “y’all’s” is correct grammar in Texas).

At the end of July I will pick a winner for the monthly prize. Good luck!

Rise of the Machines Human Authors in a Digital World, social media authors, Kristen Lamb, WANA, Rise of the Machines

This week Americans are celebrating Independence Day. What better time to release my new book Rise of the Machines—Human Authors in a Digital World, right?¬†Since, I’m a writer, I excel at self-delusion, so I can just pretend all those fireworks going off all week are for ME :D.

Aww, how THOUGHTFUL!¬†You shouldn’t have.¬†*clutches chest*

On Friday, we talked about The Democratization of Publishing¬†and how brave colonists writers are forging it on their own without Mother England Publishing. And, right now? I’m sure there are some hurt feelings on the part of Mother Publishing. She’s cared for writers for over a century and now a handful of us rabble-rousers want to do our own thing and try new technologies on our own.

Thing is? Just like America and England eventually made up and became BFFs again, Mother Publishing will coexist with indies just fine (provided she reinvents in time, which I really hope she does). My loyalty is to¬†writers,¬†and, no matter which path you take—traditional or non-traditional—discoverability is a nightmare.

All writers who want to actually make money need a platform. Writers also need the publishing path that is best for their works and their personalities. I am just as supportive of NYC as self-publishing (though I have frustrations with both).

For me? I write social media books. My publishing path was chosen for me. With a lead-time of a YEAR in NYC? My new book wouldn’t have been out until it was obsolete. For the rest of you. Vive la Revolution! Now you have¬†options.¬†It is no longer a One-Size-Fits-All World.

Good News for NY Traditional Publishing

Indie publishing is a wonderful way for a new writer to build an audience and and learn the business side of the business. This is great for NY publishing in many ways. First, it helps mitigate Mother Publishing’s risk. Writers finally can build an audience before big money is invested getting that author into bookstores. Secondly, indie publishing trains up professionals. Mother Publishing can be more¬†publisher¬†than Mommy.¬†Indies are also trying out a lot of new ideas and technologies and NY can wait and see what works. Why reinvent the wheel?

Good News for Writers

For a long time, it was a One-Size-Fits-All-World, and we saw the darn-near-extinction of certain types of writing. I recall an agent declaring, “Don’t send me a query for a poetry book. No one reads poetry.” And I thought,¬†Um, I do.¬†I read a lot of poetry but nothing modern. Why?

Hard to read it if no one publishes it.

We Can Be Creative with Books AND Business

Creative people are really great at…being creative. Shocking, right?

Independence from the paper paradigm has birthed a resurgence in short stories, serials, novellas, books of poetry, etc. We’ve seen new genres blossom when, in the old paradigm? They might have died (poetry) or never been born (Baby Boomer Romance). Many writers bring just as much creativity into business as they have in their writing. Daily I am astonished by the brilliance around me.

Why didn’t I think of THAT?

When I went to The Killion Group’s presentations in Crested Butte? I was…blown…away. They do covers for all types of authors (even traditional) and some of the marketing ideas? Genius. One thing they are doing is putting the first two chapters of the audio book in a QR code on the bookmark. Give a bookmark and a potential reader and listen to the first two chapters for free.

Yes, this falls under the category of Stuff I Wish I’d Thought Of.

When Jason Chatraw of Green E-Books formatted my new book? He added in relevant hyperlinks. When I talk about #MyWANA in the book? Those on a tablet can just click and join right there and see what I am talking about.

This is yet another way indie publishing is actually¬†helping¬†NY. Not only is the new paradigm vetting authors and weeding out the uncommitted or unprofessional, but creative people are actually coming up with a lot of cool new ideas that can benefit traditional publishing (provided they’re open to listening).

Writers are No Longer Strangled By Genre

I know that sometimes it can be frustrating being part of a world that changes by the minute. In this fast-paced society, we can easily get overwhelmed. Yet, at the same time, since writers are now plugged into a social media community, we can interact regularly with fans. Not only does this help sell books, but it also means we can write other STUFF. 

In the olden days, if a writer changed genres, she needed a pen name so as not to confuse readers. Now? Unless you are writing two types of genres that conflict? (I.e. Children’s books and Erotica) you only need ONE NAME. The same platform that is supporting your Regency Romance can support your Mystery-Thriller.

This means we can be even more creative because how many thrillers can a writer write before losing the thrill? We complain that Such-And-Such’s books just aren’t as good as her first ones. Um? NO DUH. Talk about pressure!

“Write forty books. Oh and each one needs to be BETTER than the last one and about the same stuff.”

*Falls over and DIES*

Independence is Scary

Yes, it is terrifying going out on your own, but rewarding as well. I know I could very well fail, but I get to at least try *shrugs*. I hated the boring prototypical NF covers. My demographic is WRITERS and we are worse than bass fish. OOH SHINY! I wanted a cover that appealed to¬†creative people and that stood out to the point that it almost looks misplaced. It’s a gamble, but in the end?

I GOT TO BE A CYBORG…and that’s all that counts anyway :D.

What do you like about the new paradigm? What scares you? Have you taken on roles you never thought you could do? Have you grown in ways you never thought you could?

I love hearing from you!

To prove it and show my love, for the month of July, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly.

NOTE: My prior two books are no longer for sale, but I am updating them and will re-release. My new book,¬†Rise of the Machines‚ÄďHuman Authors in a Digital World is NOW AVAILABLE.¬†

I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.

At the end of June I will pick a winner for the monthly prize. Good luck!