Jul 23 2012
Happy Monday! Okay, last week, upon my return from Thrillerfest, we explored what I felt were the 5 top mistakes that are killing traditional publishing. Then, on Friday, we talked about how self-publishing can help writers as a whole, even traditional writers. It is a wonderful time to be a writer, but I want to make …
Jul 20 2012
Writing is a very different gig. In most jobs, we don’t need years of external validation to prove what we “really” are. We don’t have to save so many lives before we are a “real” doctor” or close so many mortgages before we are a “real” banker. But with writing? With the arts? We struggle. …
May 02 2012
The Reader of the Digital Age–Trust me, he won’t miss paper. Ah, the times they have changed. The year was 1983 and life was good. Summers filled with trampolines, swimming pools and evening walks to the snow cone stand. Cartoons were only on Saturdays, and if we stayed up too late playing Bloody Mary and …
Mar 28 2012
Photo credit: Thomas Hawk Creative Commons Last week, in Understanding Author Platform–Part One we talked about how platform has changed in the digital age, why tools of yester-year won’t work and how an outdated approach can do little to eventually drive book sales (and also leave a writer too worn out to create). We also talked …
Mar 14 2012
On Monday’s post we talked about the importance of craft in the new paradigm, yet there seems to be some assumptions floating around that I feel are flawed, and we need to talk about those today. We are artists, and the ONLY one who can develop and mature an artist is…the artist. We are …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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