A social media platform is powerful but a key component is time. Strong on-line platforms rarely yield instant results. Traditional media outlets are a different story.
Tag: WANA International
Feb 20 2014
Author Branding—Harnessing the Power of Digital Age Storms
Proper branding is one of THE most critical elements of author success. Brands that are outdated, boring, rigid, abandoned, fractured, negative or nonexistent are not only unhelpful, but they can spell disaster to our career and eating potential as artists. An author brand has to fit in the new paradigm. If we live in a world that’s changing hourly, our brands have to be able to bend and move and shift with changes.
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Dec 17 2013
The Best Horror Writers You’ve Probably Never Read (But Should): Part Two
Sometimes it’s good to get out of the comfort zone and cross-pollinate our creativity. I can tell writers who do too much reading in the same genre. What can really add that certain je ne sais quoi is when an author adds in elements from unexpected areas. This is what makes the writing unique.
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Dec 16 2013
The Best Horror Writers You’ve Probably Never Read (But Should)…
All great stories probe what we FEAR. This is the essence of good storytelling. Whether it is the fear of not finding love or losing love or not achieving a goal? FEAR is the heart of conflict. No conflict? No story. This is why I’ve recruited one of the best authors I know to talk about a genre that many might not believe is salient….yet it is a masterful lesson how to make ALL fiction fabulous.
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Dec 09 2013
The Duality of Character Traits–Why We Need the Good, the Bad and Even the Ugly
I’ve read thousands of works, and one quick way to have a “paper doll” is for a character to be all good or all evil. When we begin writing, it’s easy to fall into this trap. Our heroes or heroines are versions of ourselves (minus any imperfections, of course). Our bad guys are every ex or person in high school who picked on us. They are evil personified. But then we soon realize? Our characters are deep as a puddle, making them dull as dirt.
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International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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