Jan 07 2013
I’ve been working as a professional editor, writer, ferret-herder for twelve years now, and one thing I’ve learned is that talent is highly overrated (which is why this quote by Stephen King remains one of my all-time favorites). I constantly meet writers more talented than I am, but I know they won’t make it despite …
Jun 20 2012
Writers are funny when it comes to social media. Okay, we are funny when it comes to more than social media. Face it, if you had a normal childhood, you likely never grew up to become a writer. Likely you aren’t rich either, because then you could have afforded therapy. So if you are a …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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