Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Posts Tagged: We Are Not alone

Screen Shot 2015-12-02 at 4.28.50 PM

Ah, I love this picture, namely because getting kicked in the face apparently is the only way I can get Angelina Jolie lips for FREE 😀 . Seriously, I found out yesterday that I am on the list to get my blue belt in Brazilian Jiu Jitsu. Most people who start Jiu Jitsu never get that far. They quit because, unlike other forms of martial arts, in Jiu Jitsu, you stay a white belt for a year and a half and most people can’t endure that long without the outside validation of “changing colors.”

For me? A broken nose, busted lip, three broken toes and a case of Shingles later?

HA! I AM STILL HERE!

Am I any good? Eh, who knows. See, a lot of being successful at anything really goes back to what we talked about not too long ago in the “real” odds of success. That pit bull tenacity of never giving up. Just keeping on and keeping on and keeping on while the competition falls away. That’s a game changer.

But this dovetails into what I’d like to talk about today…

On Monday I talked about what it means to be a rainmaker. Rainmakers are those folks who get things done no matter what. I love that my blog can inspire you because frankly our souls need refreshing. Yet, I will say that passion is not going to cut it. This job is really really hard. It requires digging deep and doing a lot of un-fun stuff.

That is the difference in the real writers and the wannabes. The wannabes all love playing with their imaginary friends and doing the fun stuff. Fiction is WAY more exciting than making sure all my social media is tended and gutting through revisions and answering a gajillion e-mails.

But, this is a profession, not a playpen.

The difference in mediocre and magnificent is always in the details. In doing the work others don’t want to do.

In a world of equally good books, readers will default to the writer they know and recognize over the awesome writer (books) they’ve never heard of. It is up to us (the rainmakers) to make it rain.

We do the extra that makes the difference. All rainmakers do.

In the 2011-2012 professional basketball season there was a major NBA lockout. No one knew when the season would start. When it did, there were a lot of games crammed into a far shorter span of time and, strangely, a lot of injuries. Why? Because many of the players didn’t continue training. Since they didn’t know when the season would start, they relaxed. Thus, when they finally did return to the game, they were soft, ungainly and out of shape.

The handful who didn’t take time off, who kept pressing and training day after day after day went on to have record-breaking seasons. Why? Because they did the extra. They did what others were unwilling to do.

To them?

Every day was game day.

 

For us, every day is game day.

I haven’t taught social media for a long time, but I have put together some new classes over at W.A.N.A. International that will be held in January to get you started off the right way. I’ve put this together to make it easy for you to get started in your New Year and maybe *hint hint* at loved ones for your gift 😉 .

Enjoy the holidays, but I hope you will treat yourself to the right start in 2016. Thing is, social media can drive book sales and it can be a huge game changer…if done correctly.

But, for those not yet convinced…

Social Media is a TOTAL Waste of Time (or not)

Write more books instead of tweeting or blogging. Social media is a giant time-suck better spent writing great books.

I don’t know how to answer this besides, Er? *screeching breaks* Personally, I can think of no larger waste of time than researching and reading and spending countless hours crafting a wonderful book of 60,000-110,000 words and then?

No one knows the book exists so few people ever read it, enjoy it or are changed by the author’s story.

It’s like spending six months to a year on an oil painting to hang it in an attic.

These days, any agent worth her salt will not sign an author who doesn’t have a social media brand and presence. Rarely, they will take a book from an author who doesn’t…but usually it will come with the requirement the author get on-line and get to work.

I ADORE Dawn Frederick at Red Sofa Literary and once shared a panel with her. She told the story of a book she LOVED and took even though the author wasn’t on social media. She was so impressed with the book she signed the author but told her she needed to get on social media and start building a platform.

After six months, the author refused. Dawn gave an ultimatum. Get your tail on social media or we drop the book and cancel the contract.

This is not the agent being mean.

Agents make money when we sell books and agents get that in a world where there are fewer and fewer book retailers, this means more and more shopping is being done on-line. On-line, if we don’t have a brand, we might as well not even exist (and it isn’t much better in the store, either).

Yes social media does matter because on-line is still growing…

No, E-Books are Not In Decline

There was a New York Times article that essentially claimed that the e-book tide was slipping and print was returning but this is not entirely accurate. According to a follow up article in Fortune it has to do with how one looks at the numbers. Yes, for traditional publisher there was a contraction in e-books because this is a pretty clear case of chickens coming home to roost.

Traditional publishers have continually demanded e-book prices remain high and most of us are just not going to pay the same price for the e-book as the paper, so YES of course paper will increase and e-book will decline.

Um…duh.

I know I’ve seen this in my own buying habits. Most of the time I just say, “Screw it, I don’t need the book that badly” and they lose the sale unless I really like the author.

But, if I really, really want the book I will get paper instead. There is something deeply and profoundly cheap about me.

No I am NOT right in the head.
No I am NOT right in the head.

This assertion about the e-book market did not take into account many very smart indies and self-published authors who are doing very…very well and who were smart enough NOT to charge $15 for a freaking e-book. Also the article and its assertions were deduced from AAP data and that’s enough about that.

Long story short. The sky is NOT falling. People still like e-books. Sally forth.

Great time to be a writer. Yes. A challenging one as well.

Myth-Busting About Marketing

So many writers believe they aren’t selling a lot of books because a publisher isn’t spending a whole lot of dough on marketing and ads.

Yeah, no.

Ads actually have a terrible ROI and marketing doesn’t work all that great…unless paired with an existing social media platform. Social media is all about connection.

Though I’m not a huge fan of ads, it makes sense that if a publisher (traditional or indie) is going to pay good money to create and launch one, that anyone interested should be able to easily connect with the author. Same with coveted AP reviews, interviews, or events. Even if we self-publish and pay for promotion, an existing platform will make the most of that investment.

A LOT of any sales is the follow up then the follow-through.

Even if a traditional publisher pays for marketing and advertising, they know the return on investment is far greater if the author has an existing social platform. The stronger the platform the better the ROI.

If social media is new, scary, overwhelming? Welcome to being NEW.

Social Media is for the READER

One of the things that can make social media super terrifying is writers think I am here to change your personality and nothing could be farther from the truth. Here’s a little secret.

Most people do not mind being sold to. Seriously.

Screen Shot 2015-03-09 at 10.34.45 AM

I don’t mind it. I like knowing about a new product or service. I like seeing a new gadget that will make my life easier. What I DON’T like is when advertisers abuse the privilege. When they don’t value my time or they manipulate me.

You probably are the same way.

I don’t think any of us minded retailers sending us an e-mail with coupons, but then they got greedy. They started abusing the privilege and crapping up our in-boxes and ALL of them did it and now most of us have an e-mail that we have allowed to go feral for retailers who insist on getting an e-mail address.

Fine, but I haven’t checked that in-box since Bush was in office.

When we are creating a social media platform we are helping the reader. We all know what it is like to want to get something to read and we end up just closing the screen because we can’t decide. There are just too many options.

I’ve had the same thing happen at a bookstore. Instead of ending up with a book, I check out with three cutesy bookmarks, two bars of chocolate and…a figurine of a cat reading Shakespeare?

Huh?

Either I end up buying junk or…what?

I default to brand names. Writers I just know.

Oh, forget it. I’ll just grab another George R.R. Martin.

Readers love connecting with authors. They love talking with them and getting to know them. That is social. They DO NOT like popups and spam and a constant barrage of ads and free stuff and being force-added to groups and mailing lists .

I’m just here to play matchmaker and help you find each other because too many writers are all talking to each other and doing everything but connecting in ways that are EVER going to potentially reach readers.

Writers can fall into three camps with social media.

The Mega Marketer

Self-explanatory. This author is on every social site, loves automation and will claim she never spams because she personally and carefully “crafts” all of her automated tweets.

Hint: That’s just eloquent spam.

This author knows all the algorithm tricks, and has a newsletter or two and force-adds total strangers to her fan group on Facebook.

I give props for working really hard, but often this writer’s tactics will make people want to set her on fire more than buy her books.

The Writers of Witness Protection

This writer often goes by a cutesy moniker @FairyGurl @ThrillerGuy. There are no existing pictures of this writer anywhere on social media. No website and if there IS a website it is NOT the author’s name. It is likely something like www.magicdragondreams.com or www.writerswillwrite.com.

If you need to contact this author, please light the beacons of Gondor.

Then there is where many writers fall into. Even I get here sometimes because I get so busy helping others that my own stuff needs work.

The Mission Drift Writer

Recently I worked with a team of writers who just made the New York Times Best-Selling list and great book. Problem was there are two authors, plus they have a business consulting firm plus the name of the book, plus their training and they were just trying to brand way too many things and so they were losing focus and power. I could see they were going to wear out and lose momentum.

We all have to step in and reevaluate. It’s why I am currently redoing MY web site.

It happens. Unfortunately social media is like our sock drawer. It will need tending…forever.

So to help with all of this I have put together three classes in January. And yeah, yeah I am selling stuff but I rarely do it and it is Christmastime and at least you can give this list to friends and family and spouses for something you NEED 😛 . Trust me, these classes are going to save you a ton of time and headache later.

Social Media for Writers This class is a 101. What do you need to understand about social media? What do all the sites do? Which ones do you need? What can you ignore? It’s also going to come with a really cool worksheet to help you customize your social media for your goals, your personality and your audience. Trust me, if you write YA, then Facebook may not be a great use of time. If you write high fantasy? Why are you on LinkedIn? Are you more visually oriented? What are your strengths? Weaknesses?

We are going to be smart about our social media because you need time to write more BOOKS. Recording of the class is included with the purchase.

January 9th 3:00 P.M. EST-5:00 P.M. EST $55

The Basics of Author Blogging Again, this is a 101 class. What is a blog? How is being an author-blogger different from being a blogger? Can you monetize your blog? How can you monetize your blog? What are the advantages of having a blog? How can you blog smarter? Because frankly a blog will do us no good unless we KEEP blogging. Recording of the class is included with purchase.

January 16th 3:00 P.M. EST-5:00 P.M. EST $55

Branding for Authors Another 101 class. What is an author brand? How can you create an author brand? How can you make it where your name alone has the power to sell books? This class also comes with a worksheet to help you customize your brand and the recording is included with purchase.

January 23rd 3:00 P.M. EST-5:00 P.M. EST $55

What are your thoughts? Are you excited about 2016? Are you ready to make a plan? Do you feel pulled too many different directions? Do you like ads and wish they would just stop ABUSING THEM? Like really! TELL me about A LIPSTICK…not ALL OF THEM! Do we have to light the fires of Gondor to contact you? Are you happy to know that e-books are NOT dying and actually doing WELL? 😀 Do you have a feral e-mail? I think mine is at 45,000 unread e-mails. I wonder how many I get before Yahoo crashes.

Hey, it is an awesome time to be a writer.

Also, any other suggestions y’all might have for a class you want me to teach, please put it in the comments. I am working on those now.

I LOVE hearing from you!

To prove it and show my love, for the month of DECEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

Okay, THIS guy no longer is replacing B&N
Okay, I have to close my bookstore. DANG IT!

Man, I SO love being right. Not to brag, but those who’ve followed me any amount of time know my tract record for predictions is pretty darn impressive. Back as early as 2006 I knew social media was going to be a game changer for novelists. Until social media, fiction authors had zero ability to build a platform of fans before the book was ever finished/published, unlike non-fiction authors (which probably explained our 96% failure rate).

The only way a novelist could build a platform or brand was through already published books. This was NOT the case for the non-fiction author.

Unlike novelists, NF authors weren’t trying to spin an audience from the ether and praying the stars aligned when their books hit shelves. Non-fiction writers exhibited some control—actually quite a lot of control—in creating a platform of fans who were ready and eager for a purchase before the product came to market. Often this was done through activities like public speaking, lecturing or writing articles.

When Web 2.0 came on the scene (a product of the dot.com implosion) and user-generated content began accelerating, the future seemed very clear to me. User-generated content WAS the future. Who was best at creating content? Helloooo? WRITERS! Finally we had a small stage of our own where we could at least make a dent in that nightmare known as discoverability.

In 2008, I pitched numerous agents a book about social media for authors. I was laughed at. They told me that Facebook was a fad and that e-books would never be statistically significant. That they’d weathered the great “books on tape” scare that was supposed to render all paper books extinct and e-books would soon go away along with social media.

I countered:

Hey, paper is never going away. There is always going to be a market for that, but it’s going to be utterly reinvented. The paper model can’t be sustained the way it’s going. It’s too wasteful.

Also, e-books are going to be bigger than you realize. The only reason they haven’t been a big deal so far is no one has come out with a tablet or e-reader that is affordable and user-friendly. That happens? Game over. You need to be ahead of this curve.

Who cares how people read so long as they are reading? And paying YOU?

*does Jerry Maguire face* Help ME, help YOU.

Aaaaaand then Steve Jobs came out with the iPad and the iPhone went mainstream. All phones became smartphones and life as we knew it imploded. Then the Nook and Kindle and yeah. E-books are kind of a BIG DEAL. So are audio books, btw. Ever heard of Audible? Whispersync?

A little thing called Twitter?

And that agent to this day walks the other direction when he sees me.

I’ve been blogging eight years telling writers that social media is critical. Granted, the first year people ignored me. The next year readers just called me a witch. Then, people went from pissy to borderline violent, which is odd because hey, I am just here to help.

Don’t want to do social media? Don’t. But we are no longer in a world with a Borders and a Barnes & Noble on every corner…and I mean every corner. 

But this brings up what I wanted to talk about today. Anyway, I was patting myself on the back about what a GENIUS I a—-OUCH!!! CRAMP! BREATHE! Walk it off…

For the most part I have been pretty accurate in my projections. I’d love to say that it is that it is I am really smart. Or even that it has to do with that deal I made with Satan junior year, only that deal involved me being able to eat all the pizza I wanted and never get fat.

Where was I?

Thing is, markets never stay the same. They shouldn’t. Stagnation is actually bad juju.

Anyway, in my POV humans really never outgrow being toddlers. We get really, really enamored with something and then either drop it like Season 7 of Lost or we find a new homeostasis. That thing just gets integrated into our lives, because we dig it, but we are no longer all cray-cray with it.

Yes, “cray-cray” IS a legitimate business term.

See, I’m an entrepreneur and entrepreneurs love fixing broken stuff. We also hate it when businesses continue to be epically STUPID. In my book Rise of the Machines I go into more detail about all this jazz, but here is the elevator version.

The traditional paper model worked for a hundred years because there was no better way. But, when the world handed Borders and B&N a better way on a silver platter? They ignored it.

In the traditional model, agents and editors bank on previous sales to project future sales. This is why so many of your bookstores are all stocked with the same authors. Most of them big-name heavy-hitters. For the new author? This made (makes) breaking out next to impossible.

Most writers who are fortunate enough to make it into a bookstore are spine-out on a shelf and have to hope their last name lands them at eye-level because if they have no platform? Browsing Roulette is the best one can hope for. This is not the publisher being mean. Big names make the most money. Money means they actually have the means to publish new authors.

The fact that Amazon was going to dominate the e-book industry was a given. Low-hanging fruit. But, in my mind, I knew at some point it only made sense for them to at least try going brick-and-mortar. BUT, I knew this would probably only happen once the giants were dead or close to.

Now? Borders is a memory and B&N is struggling. Last I visited, they are now selling vinyl records, which is cool…albeit weird.

Amazon has always had several factors in its favor. First, it doesn’t have all the bloated overhead. It didn’t have giant 35,000 square foot stores on every corner. Then, B&N catered far more to traditional publishing. But, as we have all witnessed in recent rears, many of the breakout runaway successes did not come from traditional. Hugh Howey is a big one that comes to mind.

And even the books that DID sell a lot of copies (meaning generated revenue) that might have originally been traditionally published were backlist published by the authors themselves. Thus these profit centers (books) wouldn’t have ever been stocked by a B&N anyway because B&N generally only carried current stuff.

Amazon, conversely, was smart and saw the MAJOR advantage of compounded sales.

For instance in 2009, B&N had one new Bob Mayer NF for sale, Who Dares Wins (excellent book, btw). Hello! On Amazon now you can get everything that man has penned since the 80s, books the publishers no longer wanted but that were excellent books. Books I had to track down in secondhand stores before Amazon came along.

Why?

Bob was a New York Times and USA Today Best Selling Author and a damn fine writer, but NY publishing was only interested in one book at a time and the old stuff was old news. It’s why they handed Bob back his rights.

They weren’t going to do anything with those old books. WTH? I read ONE Area 51 book and hunted through every secondhand book store in DFW to get the series and NY had no interest in at least trying to put those in e-book?

Those suckers sold millions of copies when they were released. The stories were still awesome. They weren’t like the spinach I forgot in my vegetable crisper that grew e-coli and that would KILL you if you ingested after they were no longer available in print.

Anyway, NY didn’t want to republish them but, to Amazon? Ka-CHING! Why sell one Bob book when you can sell 50?

Back to brick-and-mortar.

Remember I said humans go through cycles. I think in the 90s we grew enamored with BIG. We loved the mega-store. Bigger was better until, frankly, it just got ridiculous. Do we really need to be able to buy a tractor at the same place we order our kid’s birthday cake?

Bookstores did the same thing. But stocking all these books (the same books) was really wasteful and this led to a major market contraction.

Okay the market snapped with more force than Kim Kardashian’s Spanx.

We snapped back the other direction. I love shopping on-line. OMG, I need a 12 Step group for my book-buying habit. But, frankly, I miss browsing a bookstore. We need bookstores!

Here Comes Amazon 😉 

Because Amazon is smart. Amazon looks at where its competitors went wrong and it improves. That is the beating heart of true capitalism. Evolution. Amazon has every major component to make this work. I predicted they would do this back in 2012. Seriously, here is one of the posts.

And it was funny, because recently I was talking to my husband and wondering what was up. Amazon makes killer business decisions and deep down my gut told me I was right about them eventually opening a brick-and-mortar. I couldn’t be wrong about that. Everything about it made sense.

Then, *ANGELS SING* I saw THIS! Amazon opened its first REAL BOOKSTORE in Seattle YESTERDAY.

Amazon Has Algorithms

If they open more stores than the Seattle location, there is NO NEED to make a big store. The only reason for the megastore was because it was a scattergun effect. Stock enough titles and hope. Also stock BIG names and those probably would sell. If you had some weird outlier? An indie or self-pub that went viral? A new author who didn’t get a big enough print run? You missed it.

Not Amazon.

But Amazon knows who is selling. It has the data. It also knows not all areas have the same tastes in books. When the movie American Sniper came out, I guarantee you more copies sold in Texas. Probably more here in my town since I am right down the road from where Chris Kyle lived.

Also, Millennials love retro. Heck, most of us like retro. Retro is huge! Um, Star Wars? Sometimes an old book for reasons unknown could pop on the radar. Old Conan the Barbarian books or maybe early Ann Rice titles that suddenly lots of readers would love to have in PAPER.

What if you could strategically stock every store? Wait! Now, you can.

Amazon is Loyal to the Customer

They don’t care if we are indie, self-pub, traditional. Heck, Amazon doesn’t care if we can even write (a topic for another blog). But, if we publish a book of nothing but commas?

,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

And people DIG THAT? Readers WANT that? Amazon will print copies of the book of nothing but commas and have plenty of them in stock to keep customers happy.

Amazon Gives Authors Advantage

In the old days, premium placement at a bookstore (or any placement for that matter) was negotiated beforehand by an agent. Now? If Amazon expands this brick-and-morter biz? They don’t care about politics. They care about profit.

We finally have a business model that is based off of merit. It rewards books that sell. Period.

Amazon IS Skynet

Amazon is omnifreakingpresent. They are everywhere and in everything and Hollywood is next on their radar. And yeah sure sure maybe their time will come if they rest on their laurels and get stupid, but for now? They are pretty hot stuff because they do smart stuff. And I hear we don’t have to take the mark of the Beast if we sign up for Amazon Prime 😀

Screen Shot 2015-11-04 at 7.33.53 AM

They are bringing back a user-friendly bookstore. Small, efficient, and intimate like the B. Daltons of our youth, but customized to our tastes. We can buy paper books AND load up the Kindle. Also, I guarantee you there will eventually be kiosks in there to give us what we can’t find on shelves.

Screen Shot 2014-04-14 at 11.23.16 AM

 

B&N…HELLOOOOO?
B&N…HELLOOOOO?

Can find it? Heck, they will ship it to us for FREE with a Prime Membership.

In my mind, this is great news for authors. I never really worried. I always knew there would be a place for the bookstore. I figured Amazon was doing exactly what it was doing (gaining a stockpile of talented authors who sold a crap-ton of titles, signing up most of the global population to Amazon Prime, gathering data and perfecting algorithms).  The ridiculously large superstores? Not so much. That was just dumb business in my POV.

Yes, people love paper books. We love e-books. But the digital age has been a fascinating era of exploration. This new evolution of creating an actual bookstore is a boon for readers. They now have a browsing space where they can discover new books and physically touch them.

It also gives us writers a new goal to shoot for, because, frankly, making it onto the Amazon landing page was not in my “little girl” dreams when I envisioned my life as a successful writer.

Book signings are SUPER awkward when you break into people’s homes and it is really hard to personalize your signature when the cops are hauling you away in handcuffs.

Just saying…

What are your thoughts? Are you excited about the reinvention of the bookstore? Do you miss being able to walk through a small bookstore in your local mall?

I LOVE hearing from you!

To prove it and show my love, for the month of NOVEMBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

I will announce OCTOBER’S WINNER later. Hubby STILL has flu and I need more time to figure out who won…because I have not slept in a freaking WEEK. Sorry. I love you.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

Screen Shot 2015-10-21 at 6.29.09 AM

Other writers frequently ask how I somehow manage to get a lot of stuff done, despite my having the attention span of a ferret…with a bad crack habit. Here are 10 ways to help you be productive even if OOH! SHINY!

…even if you tend to be a tad majorly ADD. The following tips are what help ME stay focused. I am NOT a doctor or psychologist or ADD expert. I’m a Jedi master, warp engine inspector, and WRITER so you get what you get.

We’ve been talking this week about how to be able to do all it takes to not only be a digital age author, but to freaking ROCK IT while we are here. Truthfully, the explosion of social media is just proof to me that ADD people will rule the world…which probably explains all those “End of the World” prophesies.

In the meantime? We have dreams and deadlines and most of us have grown fond of clean clothes. Also, our family is all needy and whiny and says things like, “Mommy, why is there no food?” “Daddy, why won’t the lights turn on?” “Honey, why are there people living in our basement?”

*rolls eyes*

Can you say “high maintenance”?

OKAY, so tips…

1. Make lists.

I get distracted easily, so a list reminds me of what I need to get accomplished. I make separate lists—housework, fiction, non-fiction, business stuff, global domination using sea monkeys. Then, once I have the list, I do the hardest thing on my writing and business lists FIRST (housework can WAIT).

Like Covey says, Never mistake the urgent for the important.

I also add stuff to the list I’ve already done…just so I can cross it out because it makes me smile and feel SUPER accomplished. Don’t judge me because you do it, too.

Screen Shot 2015-10-21 at 6.28.03 AM

2. Understand that feelings are narcissists and pathological liars.

Writing is a profession, not a playpen. Professionals ignore their feelings and do it anyway. Only children, amateurs and  The Long Island Medium listen to their feelings. Feelings are fickle, lazy, and secretly jealous of your work and a tad pissed that you no longer hang out with them as much as you used to. The secret to success is to work your tail off. Be willing get up earlier and stay up later than others. Be willing to do what others won’t.

But I wanna write books. I don’t wanna do social media, toooooo. It’s haaaaard.

Yes. It is. There are many reasons this profession is not for everyone.

3. Use The Force…of self-discipline.

Who cares HOW you get things done, so long as they get done?

I use the “Swiss Cheese” approach. I have my list and I take bite after bite after bite until the work is finished. Every book can be written in 250, 500, or 1,000 word bites. I CANNOT work linearly, so I don’t try and yes I was always in trouble in school but public schools were designed to train factory workers and corporate mind slaves, not people who get paid to play with imaginary friends.

4. Mix it up.

I am a writer, wife, entrepreneur, teacher, and mom who has yet to make enough money to afford servants (which sucks), and cats make lousy slaves. This means I get to do most of the cooking, cleaning, laundry and housework. Write your 200 words, fold a load of whites, empty the dishwasher, then write another 200 words.

5. Suck it up, buttercup.

Understand that sometimes we will have to sit for a long time and focus. It’s hard. Whaaaaaaahhhhh, but anyone who thinks being a writer is a fluffy hamster dream has been hanging out with their feelings…and feelings lie, sabotage and will talk you into living on ice cream and cookie sprinkles.

6. Make mean writer friends.

Yes, the Swiss Cheese approach works well for people with ADD, and yes, there are times we need to duct tape our a$$es to the chair. This is why I befriend really mean people who kinda scare me. On the surface they are funny and sweet and would do anything for a friend…but that’s the issue. They will do anything for a friend, including ordering a hit on my X-Box One.

7. Ditch loser friends.

We all have them or have had them. People who like to complain, make excuses, indulge in their feelings all the time. People who have a new dream every other week. I wanna be an astronaut, no a writer, no a vacuum salesman, no a journalist!

Ditch writers (and other people) who believe in luck, not work. Laziness, apathy, and whining are contagious. Treat excuses like EBOLA. A friend coughs blood excuses all over you, and, within two to three days, you start coughing up blood excuses, too…until your dream of being a writer liquifies and bleeds out and I hope you’re happy with yourself.

Killer.

8. Forget perfection.

Perfection is an urban legend, started by Feelings (because Feelings are a needy boyfriend/girlfriend who don’t understand the world does not revolve around them.) The world doesn’t reward perfection; it rewards finishers. Often we lose focus on what we are REALLY doing, because we are getting sidetracked with nitpicking.

9. Exercise.

Often ADD can be fueled by being too sedentary. Human bodies were not designed to sit on their @$$e$ all day. Ever have a puppy that chews everything and is into everything and short of strapping itself to a rocket is just being a GIANT PAIN IN THE @$$?

How do you get it to behave? Put on roller blades and run puppy until puppy wants to slip into something more comfortable…like a coma. ADD people are human puppies, so stop piddling on the carpet…I mean, go get a little exercise and your focus will generally improve.

Four times a week I go to Jiu Jitsu and roll around on the mats and inflict pain on large men. Sure, it is probably Freudian, but it is also fun and it helps keep the joints loose and the mind calm.

10. Drink lots of water. The clear stuff. That stuff from the faucet.

Human bodies are a hydroelectric system, and water enhances conductivity. Cool writer ideas/thoughts work this way. Muse Pixies of Awesomeness are conducted through your brain to your fingers and they bring the cool story stuff. MPAs like to travel via fairy, or ferry on WATER. They can’t travel if the waterways are too dry and moor them on a cookie sprinkle…and then you can’t focus.

It’s science. Don’t argue.

Must…get…off…Instagram…..

Screen Shot 2015-10-21 at 6.28.21 AM

BONUS TIP #11 MULTI-TASK YOUR A$$ OFF!

Some experts say multitasking doesn’t work and that is simply because they suck at it.

Multitasking is awesome for ADD people namely because by definition we need at least two simultaneous activities to talk our brain into cooperating. Why some people suck at multitasking is 1) they have a normal boring brain that needs time to buffer or 2) they pick the wrong activities to pair together.

BAD IDEA: Using a chainsaw to clear deadwood while doing baby-mommy yoga.

GOOD IDEA: Listening to soundtrack to American Horror Story while clearing deadwood and making mental notes of the feel of chainsaw for future use in stories.

I’ll give an example of a great way to multitask. As writers, READING is a huge part of our job. I can almost instantly tell writers who don’t read, mostly because their writing sucks.

Audio books are our friend. I inhale audio books while folding laundry or doing mundane but necessary chores like taxes dishes.

Thing is, pair one rote activity with one that you need to do that will engage and develop your creative brain. It’s about working smarter, not harder. And, since your ADD brain likes to paint the cat when you aren’t looking, giving it story time keeps it happy and engaged and out of trouble.

What about you guys? Those of you ADD folk out there who’ve paid attention to this point, first of all, CONGRATULATIONS!!!

…now back in your hole.

It writes the words or it gets the hose O_o.

What are your thoughts? Struggles? Tips? Words of wisdom. It’s okay. You have permission to get back in your hole after you comment :D.

It rubs the elbow grease on. IT RUBS THE ELBOW GREASE ON! *pets fluffy white dog*

I LOVE hearing from you!

To prove it and show my love, for the month of OCTOBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook

My impression of writers on social media….
My impression of writers on social media…. #tinfoilhat

I am an “Old Dog” of the digital publishing paradigm. When I started out on social media, I did not want to be a social media expert. I enjoyed editing and teaching and longed to write fiction. But every a$$clown with a Twitter handle was a “Social Media Expert” and much of the teaching was nothing short of ridiculous.

Some of the advice was downright predatory (or, in my book, cheating).

In my estimation, most of the tactics were more likely to increase author suicide rates than book sales, so I finally decided to become a Social Media Expert Jedi 😉 .

I’ve been through all the fads. The FREE BOOK Rush of 2010, The Great .99 Book Deal of 2011, The Amazing Algorithmic Alchemy, The Magical Metrics and the Automation Invasion of 2012-2014 (there are still skirmishes along the front).

Guess what? I’m still here.

I don’t say this really to brag as much as to make a point. Social media, done properly is not a short-term burst of gimmicky energy. There is no magic to it and it while it is simple, that doesn’t mean it’s easy. We not only have to manage the brand, we also produce the product.

Not a job for the faint of heart.

And with all the tweeting and blogging and slogging month after month and year after year, I know that it is SUPER easy for us writers to get overwhelmed. That’s why today, I’m here to offer some simple ways to inject fire back into your writing and your career.

*plays Eye of the Tiger loudly* *punches at the air*

#1—Appreciate that Writing and Social Media Branding Can Coexist

When I am on Twitter, I often get tweets like these:

Screen Shot 2015-10-19 at 9.56.12 AM

Guess what? I agree! The writing always, always comes first. But why is there an almost automatic assumption we must choose?

Social media, done the way I teach in Rise of the Machines, takes maybe 10-15 minutes a day and feel free to take off weekends. I offer no get-rich-quick advice. My author platforms take time (and discipline) to build, but they are virtually indestructible.

And the writer who tells me she doesn’t have ten minutes a day to work on her brand isn’t serious about being successful.

Whether we like it or not, social media is necessary for our job. Yes writing is fun, but it is still a profession.

Writers are in the entertainment business. Note that half that word is business. We are in the business of selling books. When I was in sales, we had a saying. Fish where the fish are. And the fish are schooling on social media. Makes sense to drop some lines.

The writer who is willing to tackle doing social media well is making a transition from hobbyist to professional. Celebrate! This means you are going places!

Thus, if the career has been sluggish, it might be time to go polish some other types of skills that are now required in this profession. Many times, the problem isn’t with the tool. We simply don’t know how to use that tool well.

#2—YES!!! The Product is All that Matters

When it comes to a brand, the surface perception is only part of the equation. I can have a fabulous website, great author pics, charming tweets and be a downright likable gal, but if my books stink?

No amount of social media magic can salvage literary dog poo.

This is one of the reasons I have written over 900 blogs. I blog a lot on craft because the product is essential. It is the most important part of the equation. Yes, write first. Take classes. Hone your art. Because your social media brand must be able to deliver an excellent product. It is okay to believe that your writing is important because…it IS.

So yes, we do need to work on our platform but you do have my “expert” opinion to focus on that end product. Relax about the social media, stuff. Really.

#3—Embrace the Social Media Trickle Down Effect

Part of embracing the new type of work we must do as digital age writers comes with redefining how we see our work. Feel free to get on social media and trudge through it like some chore, but with that kind of an attitude? I recommend just staying off altogether. We can sense a poor attitude through the screen.

Instead, I recommend you reframe what you’re doing and how beneficial that time really is. It’s an investment in you, in your success beyond simply selling books. There are all kinds of other benefits many writers never even consider.

Networking

Virtually every profession benefits from professional networking, why would writing be any different? Where else can you have 24 hour access to publishing professionals all over the world? Follow your heroes and make them mentors. What are they reading? What are they doing? How do they manage their time?

Where else other than Twitter could I start my day chatting with the former editor of Cosmopolitan Magazine (and one of my FAVORITE authors)?

Screen Shot 2015-10-08 at 9.40.58 AM

I used Twitter to follow James Rollins. It’s how I got to know him well enough to eventually contact him about giving me a blurb for my second book.

While an in-person writing group is great, often they can be a bit heavy with new writers. Places like Twitter or Facebook allow us access to the seasoned pros. We can chat with people we’d have to otherwise wait a year or more to see at a conference. Take advantage!

Research

Every writer out there gripes about not having enough time to write. Okay. Twitter helps us work smarter not harder. Twitter can make research much faster and far more accurate.

For instance, if you want to write a sexy new story with a Navy SEAL and don’t want to lose weeks researching, hop onto #NAVY and make some connections. Experts are always eager to help writers get the facts correct. The fastest and easiest way to find them?

Twitter.

Being Brave

And, for the shy folks, I know social media is forcing you to do something afraid. That is good. Use this time to hone being brave. Be brave in the small moments on-line and it might make you braver in your writing.

In the end, remember that there are mega-successful authors who are using social media to reap major advantages. This notion that we must choose writing or networking is short-sighted and an excuse. We all must learn simply to use time well and be disciplined.

If we assume that platform-building is this awful horrible time-intensive thing, then we psych ourselves out of some truly fantastic benefits that can really fire up our careers. We have to remember that it is very possible to write books and be on social media. Just like we can bathe and brush our teeth. No need to choose 😉 .

What are your thoughts? Do you psych yourself out when it comes to branding and social media? Do you think you need to do everything? Do you see how social media can allow you to take simple steps to fire up your future? What are some ways you add some mojo back into your routine?

I LOVE hearing from you!

To prove it and show my love, for the month of OCTOBER, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. What do you win? The unvarnished truth from yours truly. I will pick a winner once a month and it will be a critique of the first 20 pages of your novel.

For those who need help building a platform and keeping it SIMPLE, pick up a copy of my latest social media/branding book Rise of the Machines—Human Authors in a Digital World on AMAZON, iBooks, or Nook