Apr 02 2013
When we’re first starting out with our blog, we understandably might not be ready to commit any money to the venture. We want to see how this blogging thing works for us, figure out whether we’ll be able to think of topics, and decide on a direction for our blogging voice.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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