Jan 14 2015
For the last couple posts, we’ve been talking about how to use Twitter effectively. Too many writers are like Stormtroopers—lots of shots fired tweets that hit NOTHING. I can admit, when I got on Twitter (when it was invented) I didn’t get it. I would—KID YOU NOT—freak out when people I didn’t know followed me. WHAT? Are …
May 02 2013
There are all kinds of services out there willing to get you a zillion followers for a fee. When you see someone has 25,000 followers, maybe they worked to get that following, but they also could have paid for it. Means NOTHING.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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