Dec 17 2013
Sometimes it’s good to get out of the comfort zone and cross-pollinate our creativity. I can tell writers who do too much reading in the same genre. What can really add that certain je ne sais quoi is when an author adds in elements from unexpected areas. This is what makes the writing unique.
Oct 01 2013
Fear is the most important tool in any writer’s toolbox. Fear is the beating heart of conflict, no matter the genre. Fear of death. Fear of losing love, not finding love, not recognizing love. Fear of change. Fear of remaining the same. In Cormac McCarthy’s Pulitzer Prize-Winning Novella “The Road”, the story was less about a fear of death and more about the fear of survival at the expense of one’s humanity. In “The Joy Luck Club”, Amy Tan explores the fear of continuing generational curses.
Sep 25 2013
When we trace some of the horror tropes, even ones that seem silly, now (like giant bugs or a lumbering Frankenstein) reflect our nation’s anxieties. Through the thirties – during the Great Depression, when thousands of people felt alienated from society because of something they couldn’t control – horror movies focused on monsters cut off from society not because they CHOSE to be that way, but because they were.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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