Comments on: Maximize Your Social Media Impact–Understanding Influence

By: Blogging, Platform, Social Media, and Marketing - Caroline Starr Rose

Blogging, Platform, Social Media, and Marketing - Caroline Starr Rose — Sun, 02 Mar 2014 22:23:50 +0000

[…] Talking with Jennifer Laughran Genreality :: Promotional Cargo Cults Kristen Lamb’s Blog :: Maximize Your Social Media Impact — Understanding Influence The Class of 2k11: Interview with Kristen […]

By: Author Kristen Lamb

Author Kristen Lamb — Mon, 15 Nov 2010 14:51:29 +0000

In reply to coyhanson. Thanks, and I hope you enjoy the book. Please let me know if you have any questions. :D

By: Social Media Training

Social Media Training — Mon, 15 Nov 2010 10:56:46 +0000

Very interesting, I have just written some Social Media Training tips on how to connect with key influential people on social media, I thought you might find it interesting.

By: coyhanson

coyhanson — Sat, 13 Nov 2010 18:31:21 +0000

Great post. I recently got your book and am now trying to put your ideas into action. Thanks again for another great post!

By: Author Kristen Lamb

Author Kristen Lamb — Thu, 11 Nov 2010 13:44:35 +0000

In reply to Marilag Lubag. Exactly. I make friends with everyone, but I write thrillers. Who like thrillers? Military folk. I have a TON of followers who are military. I also happen to come from a military family, so I feel at home with them. But that is why I recemmoned authors blog regularly and blog on topic. Instead of blogging about writing, blog on your subject matter so that you connect with other people interested in your TOPIC. For instance, if you write paranormal romance, write about ghosts and hauntings and ESP. This way you are reaching out and connecting with potential READERS and it also helps keep the writer with a constant flow of fresh material. And, influence people who are big in the supernatural community and the fans will follow.

By: Author Kristen Lamb

Author Kristen Lamb — Thu, 11 Nov 2010 13:41:06 +0000

In reply to Maureen Crisp.

Maureen, thanks for commenting. The purpose of this blog is to help you guys pull back and get perspective. Yes, kids are more online savvy, but most likely children aren’t going to be reading blogs or participating on Twitter…but parents, teachers, and other postitional influencers will be. Thus, instead of children’s authors congregating in “writing” groups, a healthy dose of PTA groups or teacher groups is a great idea and likely not as populated by other writers. Now as a children’s author, you can directly interact with the people most likely to buy the book or even recommend it to friends and family who have children.

I am glad you enjoy the posts and thanks again for taking the time to comment.

Kristen

By: Marilag Lubag

Marilag Lubag — Thu, 11 Nov 2010 06:45:08 +0000

Nice picture of Oprah. 🙂 Anyway, I think it’s all about statistics. The more you reach out to people, the more you will gain audience. However, we should be selective with our audience. We should pick out those who would most likely want our products in order to save resources. Say, we are writing books about cars. We should reach out to the audience who loves cars instead of those who do not like it. It would save us some resources and they would probably appreciate it if we do not reach out to them as often.

By: Maureen Crisp

Maureen Crisp — Thu, 11 Nov 2010 04:29:52 +0000

Hi Kristen,
You give me lots to think about. You raise a good point about children and who buys books…Yes our market is the ‘kids’ but the adults are the ones with the money…however increasingly the kids are becoming more online savvy…then you have librarians and teachers etcetc.Feels like you have to market to everyone…lol.
Thankyou so much for the time you take to write these insightful posts
Maureen
New Zealand

By: lizarnoldbooks

lizarnoldbooks — Wed, 10 Nov 2010 17:53:43 +0000

Kristen, learn so much from your posts and your book is awesome! Thanks. Liz

By: Bob Mayer

Bob Mayer — Wed, 10 Nov 2010 16:10:08 +0000

Marketing can be frustrating. I used to call it throwing darts into a big black hole and hoping to hit a bulls eye. I think with social media, the odds of that increase. Additionally, you don’t need a bulls eye, but rather enough solid hits, that you can gain traction. One big lesson I learned after reading Kristen’s book is to be consistent. Once you get your social media machine going, it has to keep going. Kristen posts her blog consistently. That brings readers back to it. But when I go to a writer’s page and their last blog entry was two months ago, it indicates to me that they don’t care. Which makes me wonder why I should care.
As we say: Write It Forward.