It’s New Year’s Eve, and we are standing on the threshold of a shiny new year. It’s almost as good as getting new school supplies. The smell of virgin paper not yet touched by a ballpoint. A new start. No mistakes. Nothing but potential. Okay, so if you are anything like me, your initial …
December 31, 2010 archive
International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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