Jan 07 2011
One of the challenges of being a professional author is that there are so many cool activities that look a lot like “work,” and actually they are a Procrastination Pixie in disguise. There is so much busy-work that can just eat up huge chunks of time, leaving us little meaningful progress to show for all …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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