Apr 13 2011
Made it home from the Romantic Times Booklovers Convention on Monday night. What an amazing time, and we will talk more about the conference later. I traveled to L.A. to participate on the social media panel. One thing I kept hearing over and over was how writers complain they simply do not have tiiiiiiiiime to …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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