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Kristen Lamb

Author, Blogger, Social Media Jedi

Kristen Lamb — Photo

Daily Archives: April 26, 2011

Welcome to the fifteenth installment of Twitter Tuesday. In the spirit of Twitter, this blog will be short and sweet and to the point. The tips offered here are all based off my best-selling book We Are Not Alone–The Writer’s Guide to Social Media. If our goal is to build an author platform in the thousands to tens of thousands, then we will have to approach Twitter differently than a faceless corporation or even the regular person who does not possess a goal of becoming a brandwill help you rule the Twitterverse without devolving into a spam bot.

This Week’s Fail Whale–The Long-Winded Tweeter

Okay, the entire point of Twitter is brevity, so we are treading into iffy waters when we take advantage of those gizmos that allow us to wax on rhapsodic. I think all of us—okay females—are tempted to be long-winded tweeters. We just get so excited that we rattle out a message and then it turns red…and that is the point where we have to make a choice.

Cut out some superfluous words and maybe use some symbols.

Um…restate in a briefer sentence with fewer modifiers.

Or find the person’s Facebook page and leave 200 word comment there.

Use the Long Tweet option, otherwise known as the Other People will Ignore Us function.

Hey, I feel your pain. Everything I say is pure gold too. But I have to be blunt that when I see stuff go floating by in my All Friends stream, I have NEVER clicked the … to see what the rest of the sentence was.

If we are chatting with a friend, okay. Being a long-winded tweeter is okay, but don’t get crazy. If every tweet we post is a half-thought with … at the end, most people will just think we lack the communication skills to understand that less can be more.

One of the things I always try to keep in mind is that many people are viewing my tweets on a phone or PDA. If I keep tweeting in ways that make them have to hit a link to see the rest of what I have to say, I am creating an unnecessary hurdle that can make time with me…cumbersome.

The great part about Twitter, is, with practice, it will make you a more precise and concise writer.

This Week’s Twitter Tip–The Cross-Pollinating Tweeter

Twitter is an AMAZING tool, if we understand how to use it’s power. Twitter is the tool that ties all our social media efforts together and the thread that stitches OUR network to the network of OTHERS.

If we have a blog, then tweet about it. Tweet about other people’s blogs. Have something fun happen on Facebook? Mention it on Twitter. Direct traffic where you desire it to go. Those tweets are like little birds flitting from your blog flower or Facebook Page flower and dropping visitors (social media pollen).

A blog and a Twitter account are not two separate entities. They need each other; much like the bee needs the flower and the flower needs the bee. When we set up a system, everything starts to work together, one site fueling the other. After we gain some momentum, growing our author platform takes steadily less and less time.

In fact, the more cross-Pollinating Tweeters come together, the stronger their collective platforms will grow…because you are working as a TEAM.

For example: When I post this blog, I will also announce it on my Twitter and Facebook (cross-pollinating). Then, there are people in my network who will RT this link and then post on their Facebook page too. And guess what I do for them? I RT their link and then post that link on my Facebook page, too.

Not only does this give my Twitter followers a steady diet of great content, but my Facebook peeps get great links too.  And, since we are all in this habit of taking 2 minutes to post in two places, it is easy to see how small efforts can grow exponentially when we all work together.

Tweet ya later!