August 24, 2011 archive

Marketing Fiction-Branching Out to Fresh Blood & Bringing New Readers "into the Family"

  Last week I exposed why traditional marketing doesn’t sell books.  Sorry. I didn’t make the rules. Anyone in publishing more than a minute will tell you that the only way to sell books is 1) good book and 2) word of mouth. Ads, commercials, trailers, mailers, bookmarks have minimal effect on the overall sales numbers. …

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