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October 26, 2011 archive

The Dark Side of Metrics–Writer Friend or Ticket to Crazy Town?

Last week, we talked about the bright side of using metrics. Writers tend to go pale and look for the scotch when someone mentions analytics. Yet, if we don’t ever look to a standard of measure, then we can float around aimlessly, wasting valuable time on busy-work. We have better things to do than focus …

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