Ah, Twitter. There are so many well-meaning ways we create to connect that, if not handled properly, can do more harm than good. Last week, in Be a Tweep, Not a Tool–How Hashtags (#) Can Win Friends and Influence Enemies, I explained what that # thingy is, what it does and how it can get …
December 7, 2011 archive
International Association of Professional Writers & Editors
Featured Books
Rise of the Machines—Human Authors in a Digital Age
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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