Dec 09 2011
The Spawn & Johnny Pocket playing with Roo-Bee (old, grouchy cat–A.K.A. Dust-Ruffle Troll) under the door. My father loved to spin yarns and tell jokes, and one of my favorite jokes of his was the one about the twins. One was a pessimist and the other was an optimist. As my father told it… Scientists …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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