Feb 08 2012
As many of you already know, historically, novelists have endured a mind-numbing failure rate. Even up to 2007, traditionally published novelists only had a 1 in 9 chance of ever seeing a second book in print. Most writers failed to sell through their print run (per BEA statistics) and had to return to the day …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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