Feb 09 2012
I hadn’t planned on participating in August MacLaughlin’s Beauty of a Woman Blogfest. I didn’t find out about it until my BFF Ingrid Schaffenburg asked me to look at her post for typos (check out her post here. It ROCKS). So here goes. Yes, I am a total joiner. Let me start out with a …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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