Apr 06 2012
Happy Good Friday! I hope everyone has a restful holiday. We are entering the conference season, and there are a lot of large conferences coming up soon. So, today I’d like to relay my disaster experience with my first conference and then offer the powerful lessons I learned. Remember, I made all the dumb mistakes …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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