April 18, 2012 archive

What Mascara, Thai Food & Julia Child Can Teach Us About Social Media Success

  Last summer I wrote a rather controversial post The WANA Theory of Economics. I explained why traditional marketing doesn’t sell books. Oh, don’t get me wrong, it will sell some books, but it lacks the ability to mobilize the fat part of the bell curve–that HUGE population of folks who would normally not define …

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