Comments on: Standing Out in an a World of Invisible—Does Advertising and Marketing Still Work? https://authorkristenlamb.com/2012/06/standing-out-in-an-a-world-of-invisible-does-advertising-and-marketing-still-work/ Author, Blogger, Social Media Jedi Sun, 29 Jun 2014 00:21:27 +0000 hourly 1 https://wordpress.org/?v=6.5.8 By: Standing Out in an a World of Invisible—Does Advertising and … | Ameerah PR & Marketing Services https://authorkristenlamb.com/2012/06/standing-out-in-an-a-world-of-invisible-does-advertising-and-marketing-still-work/#comment-21169 Sun, 29 Jun 2014 00:21:27 +0000 http://warriorwriters.wordpress.com/?p=7245#comment-21169 […] via http://warriorwriters.wordpress.com/2012/06/13/standing-out-in-an-a-world-of-invisible-does-advertis… […]

]]> By: Henrietta Foy https://authorkristenlamb.com/2012/06/standing-out-in-an-a-world-of-invisible-does-advertising-and-marketing-still-work/#comment-21168 Tue, 05 Mar 2013 14:56:47 +0000 http://warriorwriters.wordpress.com/?p=7245#comment-21168 Some interesting point here.

Just a observation: being different is important but, what’s more important, is standing for something in the eyes of your customer.

If you know what you stand for, the single thing that you stand for then your brand will stand out.

Thanks,

]]> By: An Industry on the Brink—Five Mistakes that are Killing Traditional Publishing « Kristen Lamb's Blog https://authorkristenlamb.com/2012/06/standing-out-in-an-a-world-of-invisible-does-advertising-and-marketing-still-work/#comment-21167 Wed, 18 Jul 2012 12:10:08 +0000 http://warriorwriters.wordpress.com/?p=7245#comment-21167 […] a tool so people will pay attention to our marketing, but thing is, gimmicks don’t work and marketing and advertising don’t work, either. All of it is just busy work that gives us the illusion we are doing something […]

]]> By: The Crazy Easy Way To Turn Followers Into Fanatics « Intelligent Scribblings from an INTJ https://authorkristenlamb.com/2012/06/standing-out-in-an-a-world-of-invisible-does-advertising-and-marketing-still-work/#comment-21166 Wed, 04 Jul 2012 04:33:45 +0000 http://warriorwriters.wordpress.com/?p=7245#comment-21166 […] a person makes the decision to either casually keep an eye you or to hang on your every update, ad, or…, (not an aff link) he has made the exact same judgement call. These choices are often made […]

]]> By: Author Kristen Lamb https://authorkristenlamb.com/2012/06/standing-out-in-an-a-world-of-invisible-does-advertising-and-marketing-still-work/#comment-21165 Mon, 18 Jun 2012 14:14:40 +0000 http://warriorwriters.wordpress.com/?p=7245#comment-21165 In reply to Bryce.

Not so. Sorry. Quality trumps quantity and people really don’t like handing out their e-mails like they used to. Also, even if they do, our little e-mail is competing with offers from (my own e-mail) Gap, Anthropologie, Sephora, Lowes, Central Market, Kroger, etc. I have gotten to where I only look at e-mail from people I know. I ignore ads, newsletters, etc.

WANA methods help develop those 1000 fans far more effectively than widespread blitzing. I highly recommend you read Seth Godin’s books. Interruption marketing is dead and highly irritating and the rest of it is invisible. Focus on people and you will stand apart from all the spam and then the 1000 friends start falling into place because people talk about what they like….and they LIKE not being taken from and pitched to non-stop.

WANA teaches to do more with less. I have a 71 Klout score and only 7,000 twitter followers and 2,500 FB followers. According to the experts, I shouldn’t have any influence because of my “dreadfully low” numbers. Food for thought ;).

]]> By: Bryce https://authorkristenlamb.com/2012/06/standing-out-in-an-a-world-of-invisible-does-advertising-and-marketing-still-work/#comment-21164 Mon, 18 Jun 2012 13:32:31 +0000 http://warriorwriters.wordpress.com/?p=7245#comment-21164 Interesting (and somewhat demoralizing) article. Thanks to Evo Terra for linking to it.

Somebody needs to write the definitive takedown of the “you only need 1000 hardcore fans” meme. While it may be literally true, it doesn’t provide any real guidance on marketing. Why? Because the only way you’re going to get those 1000 hardcore fans is to get your work in front of a million people. Perhaps 3% of those will buy, and of those, perhaps 3% of those people will become wildly enthusiastic.

No matter how well-targeted your marketing, you’re going to need those casual fans, and in the end you’re probably going to get a lot more sales from casual fans than from hardcore ones.?

Maybe it provides one nugget of guidance: If you’ve found someone who is crazy for your work, get their email address and stay in touch with them. But that seems pretty obvious in any case.

]]> By: sheridegrom - From the literary and legislative trenches. https://authorkristenlamb.com/2012/06/standing-out-in-an-a-world-of-invisible-does-advertising-and-marketing-still-work/#comment-21163 Mon, 18 Jun 2012 04:46:33 +0000 http://warriorwriters.wordpress.com/?p=7245#comment-21163 In reply to Author Kristen Lamb.

Thanks, Kristin – I’ll be there.

]]> By: Author Kristen Lamb https://authorkristenlamb.com/2012/06/standing-out-in-an-a-world-of-invisible-does-advertising-and-marketing-still-work/#comment-21162 Mon, 18 Jun 2012 01:40:00 +0000 http://warriorwriters.wordpress.com/?p=7245#comment-21162 In reply to sheridegrom – From the literary and legislative trenches..

Just keep using the #MyWANA and you shouldn’t blog about writing. There are better topics. My next blogging class will start at the beginning of August. See you there :D.

]]> By: Piper Bayard https://authorkristenlamb.com/2012/06/standing-out-in-an-a-world-of-invisible-does-advertising-and-marketing-still-work/#comment-21161 Mon, 18 Jun 2012 00:47:51 +0000 http://warriorwriters.wordpress.com/?p=7245#comment-21161 Thank you for your dedication to helping us navigate these social media waters. Thanks, too for the shout out. 🙂

]]> By: sheridegrom - From the literary and legislative trenches. https://authorkristenlamb.com/2012/06/standing-out-in-an-a-world-of-invisible-does-advertising-and-marketing-still-work/#comment-21160 Mon, 18 Jun 2012 00:04:20 +0000 http://warriorwriters.wordpress.com/?p=7245#comment-21160 Kristen – When are you teaching an actual blogging class? This post is so relevant to what I see going on around me. I’ve taken your branding class and often feel guilty if I put a Mywana hash tag on one of my own posts because I’m not blogging about writing but about a different subject matter. Any suggestions?

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