Jan 24 2013
The first enemy we discussed, was Approval Addiction. Today, we discuss Psychic Vampires. We all know them and likely are related to more than a few. These are the complainers, the whiners, the neverending-vortexes-of-need, the flakes, the wafflers, the haters, the critics and the bullies. Writing is a unique profession. We are in the entertainment …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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