Jan 30 2013
Social media is bright, fun, shiny, and it can also feel like the Chuck E. Cheese from Hell. As writers of the Digital Age we have a much higher chance at success than any writer in history, but we also have more work than any writer in history. And, to make matters worse, spouses, bills, …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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