Feb 07 2013
Last week, we talked about some causes and fixes for being overwhelmed. Unrealistic goals and overcommitment are two major offenders. Today, we talk about how to tackle what we have to do. How Do You Eat An Elephant? One Bite At a Time One major mistake we make when creating lists of goals or things …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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