Okay, so I have to catch a plane to Tuscon this morning, so I’m taking this opportunity to rerun my all-time favorite post. Any of you who regularly follow my blog know that I am
totally out of my mind a bit eccentric. Last time I was in Tuscon (speaking to their RWA group), after lunch, I had to dash to the Ladies’ Room. As I closed the door to the stall, I noticed all the advertising on the back of the bathroom door. This cluttered wall of ads made me think about all the authors spamming non-stop about their books on Facebook and Twitter.
Writers were becoming worse than an Amway rep crossed with a Jehovah’s Witness. I mean, could the author book promotion get any more invasive?
Maybe it could.
I’ve blogged so many times about the dangers of automation and how spamming people is counterproductive. I’ve talked until I am blue about how advertising our books has a terrible ROI (return on investment) and how most people don’t pay attention to it. Ah, but then it hit me. The main reason spam doesn’t work is because people ignore it and no longer “see” it, but what would they see?
Panty Prose—Not Advertising, Padvertising (TM)
We all know that roughly 85% of readers are women, and what do women need? Panty liners. YES, but what do they need more than springtime fresh girl parts? More FREE! books. Indie authors shouldn’t spam about their latest book release or free title on KDP select.
Because it’s rude? No! Because it is obnoxious? Not quite. Because it smacks of desperation? Not at all. The reason authors shouldn’t spam about their books is because spam is for amateurs.
The real writer of the Digital Age doesn’t settle on blasting out non-stop self-promotional tweets. That is SO 2011. The REAL writer of the Digital Age realizes a captive audience is a a buying audience.
Catch readers with their pants down with Panty Prose.
Panty Prose is perfect for the indie author. Most readers are female and even females need something to read in the bathroom. We at Panty Prose (a new imaginary division of WANA International) have teamed up with Always
against their will to offer your readers the best deals right in their pants.
Panty Prose not only offers you Padvertising to a guaranteed clientele, but we have all kinds of layouts to suit your Padvertising needs. Technology is your friend with Panty Prose. Put your book where it counts…
At Panty Prose, we even make it affordable for you to place your face in your reader’s pants…
As you can see, Panty Prose is inserting your ads into a virgin market begging to be tapped.
Why are all the romance authors giggling?
Anyway, while others might see a protective strip that gets tossed in the bin, we see an unused space to Padvertise your latest novel AND save trees! Instead of throwing away that paper strip, we can print of lines from your book so fans can collect them ALL…
Make Your Readers Your Fan for ALWAYS….
My brilliant WANA International Operations Manager, Chad, was happy to step in and help me launch the Panty Prose Motivational Series:
Panty Prompts for Writers:
Panty Prose is dedicated to keeping women fresh while selling your books. Attending a writing conference? Well, there is a bathroom and everyone knows that even agents have to go potty sometime. Why not help them out? Keep them springtime fresh and give them your query. Elevator pitches are for losers, when you can use the Panty Pitch. The Panty Pitch comes in three fragrances, Sonnet’s Eve, New Office Supplies, and Cinnabon.
Panty Prose for the Published Professional is a smart, savvy way to stand out from all the competition that still is relying on scheduled tweets and auto-DMs. Make an impression that will last for Always.
Yeah, I am a wee bit tired. I’ve been three weeks with no day off and, when I’m tired, my humor gets warped, even for me. But you know I am on to something! WANA is dedicated to giving you the evil genius you need for success. Aside from Panty Prose, what other “free spaces” could we exploit for book advertising? You know, to catch those who missed our 23 tweeted links, 6 auto DMs and five form letters.
So what do you think? Has the book spam gotten completely out of control? Are there other ways you can think of that are
utterly invasive creative ways to market our books (Keep it PG, Please :D)?
I love hearing from you!
To prove it and show my love, for the month of March, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.
At the end of March I will pick a winner for the monthly prize. Good luck!