May 22 2013
We talk a lot here about writing, social media, and the changes in the publishing paradigm. Sometimes, it can feel like we are strapped to Hell’s Tilt-A-Whirl. We are artists and need to create, yet at the same time, we also have to appreciate that this is also a business…a business that changes its mind more than my mother trying to pick a place to eat (that’s A LOT).
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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