May 23 2013
In a world that has an increasingly shorter attention span, we must stand apart from the crowd. As writers, we are artists thus we have the power to create art in our work, not just some tired copy of something else. Be different. Be excellent. Put in that extra effort to stand apart from everything else.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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