Jun 27 2013
Many men and women suffer over body image issues. We try to eat healthy, work out and yet we can never measure up. For most of us, we just wear black in mourning for our pre-baby figures. We live in yoga pants and the idea of bathing suit shopping requires three stiff drinks and a …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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