Dec 09 2013
I’ve read thousands of works, and one quick way to have a “paper doll” is for a character to be all good or all evil. When we begin writing, it’s easy to fall into this trap. Our heroes or heroines are versions of ourselves (minus any imperfections, of course). Our bad guys are every ex or person in high school who picked on us. They are evil personified. But then we soon realize? Our characters are deep as a puddle, making them dull as dirt.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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