Dec 24 2013
This was back when my dad was alive and I inherited this gene of “not being able to wait until Christmas morning to give the universe’s COOLEST gift” from him. For weeks we giggled, “I got you the BEST GIFT EVER. You are NEVER going to guess!!! Muah ha ha ha ha!”
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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