Thank you SO MUCH! I hope that it helped you see branding as fun and doable. If you build at least the base, then later you give SEO experts something to work with. You’ll spend less money and it will go a LOT farther. Keep me apprised on your progress.

It is a loan and not. No, you don’t pay it back but you still do have to earn it out. Authors are not paid anything additional until after that happens. I am thrilled you got an advance. They are very rare these days. And yes, it is a negative post in many ways because it strips away the glitter and the faulty beliefs. When we do this writing thing we need to be very realistic in our expectations because it is a business. I completely agree that we must do it for the love, because that is what will keep us pressing in the dark times and keep us grounded in the good times. But love alone is not enough. There must be a practical business understanding of how the industry works.

Thanks so much for the comment 😀 .