Feb 29 2016
But saying we want to go PRO is easier than knowing what one actually looks like. To be blunt, there are far more people “playing writer” than “going pro.” Even those of us who write for a living? It is an everyday battle against entropy. It’s really easy to wake up one day and realize you’re lying to yourself.
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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