Feb 12 2018
Conflict is the core ingredient required for story. It is the magical elixir with the raw power to transform a story we think we’ve heard a million times before into something wholly unique and mesmerizing. FYI, there are no new stories, only new ways of telling the same stories. Just getting that out of the …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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