Comments on: Targeting Readers: Audiences Have Evolved & So Should Marketing

By: The Breakout Novel & Why Publishing is Desperate for the Next BIG Thing

The Breakout Novel & Why Publishing is Desperate for the Next BIG Thing — Sun, 14 Jul 2019 23:03:11 +0000

[…] is why most book marketing plans are utterly ineffective (unless one counts wasting a crap ton of time and money). Writers are all looking for the […]

By: How to Sell More Books: A Tale of Fishing & Catfishing

How to Sell More Books: A Tale of Fishing & Catfishing — Tue, 05 Feb 2019 23:56:24 +0000

[…] more books becomes simpler when we open our minds to who makes up our potential audience. Once we’re brave enough to venture into uncharted waters and plumb new depths, our odds of […]

By: Friday Roundup -10th August | Stevie Turner

Friday Roundup -10th August | Stevie Turner — Fri, 10 Aug 2018 00:52:58 +0000

[…] https://authorkristenlamb.com/2018/07/targeting-readers-ineffective/ […]

By: Top Picks Thursday! For Writers & Readers 08-02-2018 | The Author Chronicles

Thu, 02 Aug 2018 17:02:27 +0000

[…] the marketing side of the business, Kristen Lamb looks at the evolution of audiences and marketing, Joan Stewart shows how to recycle, repurpose, and promote your publicity, and Sue Coletta lays out […]

By: Shelly Chalmers

Shelly Chalmers — Wed, 01 Aug 2018 03:11:08 +0000

Fabulous post, thank you! And no, it’s not just you – a trebuchet would be a lot of fun, lol! But seriously, as always your marketing advice is saavy and common sense – except for the “common” part. This also definitely makes the idea more logical, less sleazy, and more fun!

By: Indie Author Newsbreak 7-27-2018 – Indies Unlimited

Indie Author Newsbreak 7-27-2018 – Indies Unlimited — Fri, 27 Jul 2018 12:02:17 +0000

[…] the beautiful and snarky mind of Kristen Lamb, comes an excellent article on refining marketing strategies to better access today’s […]

By: Dominique Blessing

Dominique Blessing — Fri, 27 Jul 2018 01:58:15 +0000

I’m a little late to this party, but it’s been a nutty couple of days here on Ol’ Cape Cod. Like you, I have a strong sales and service industry background, and some of the trends I’ve witnessed over the past 25-odd years have driven me up a tree. I swear, ever 10 years or so someone writes a new manual and the entire business world follows the Hot New Idea.
But I digress. *rant over*
I’ve always believed the best ‘marketing’ comes from relationships, because if I can’t connect to you, I can’t connect to your product.

By: Diana

Diana — Thu, 26 Jul 2018 01:27:08 +0000

“For the record, I imagine many authors would view sales (and targeting) with far more enthusiasm if book launches involved a trebuchet.”

As a reader, I would be much more likely to go to a book launch if it involved a trebuchet! 😀

By: Morgan H.

Morgan H. — Wed, 25 Jul 2018 18:41:40 +0000

I agree : Old-school marketing feels very removed from the PEOPLE and more about their roles (or the roles you’d like them to take on).

By: Kristen Lamb

Kristen Lamb — Wed, 25 Jul 2018 12:35:28 +0000

In reply to acflory. No, you just need to strengthen your confidence. The actions we fear most often are the very ones that are necessary to make it to the next level. Nothing great was ever accomplished in the comfort zone ;) . If you write an excellent book and spend most of your social media time being an actual person, it will feel a lot less icky. Alas, one of the reasons many writers do fear selling is, on some level, they know the book isn't ready for sale. They don't trust the quality.