Oct 03 2018
Perfect is the crystal meth of the soul. We know perfect is bad for us, that we should avoid it because it is impossible to attain. Yet, when we fail to remain vigilant, perfect’s promising high lures us in. Perfect whispers in our ear that we’re in total control and can stop any time we …
What is a brand? A platform? Why do we need one? How do we get one? Better still how can we create a brand with the power of driving book sales and still have time left to do THE most important part of our job? Writing more books.
This book demystifies branding and social media and harnesses the same passion and imagination we authors use to write books, then uses that to locate and cultivate a devoted fan base. The methods taught in this book can weather any technological upheaval, and is virtually fad-proof. The new cool social site might change, but your platform will remain.
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