);

January 17, 2019 archive

Promotion is NOT Platform & Ads are NOT a Brand: Know the Difference

Often, when I mention brand and platform, writers assume I am talking about promotion and marketing (ads). That is not only a false assumption, it can be a fatal one. When we (regular people) hop onto Twitter, Pinterest, Instagram, Facebook or whatever social site, only to get barraged with book spam, a big reason it …

Continue reading